The value is 30 times higher than the R$10 million invested in sponsorships by the municipal government
The singer’s free show Madonnaoccurred last Saturday evening, 4, on Copacabana beach, in Rio de Janeirobrought a return of R$300 million for the state economy. The information was released on Monday 6th by the governor Claudio Castro (PL).
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The financial return is 30 times greater R$ 10 million invested by the municipality of Rio. The pop diva brought together more than 1.6 million people on the Copacabana seafront. The number of tourists received by the State was recorded in the airports, hotels and shops of the capital Rio de Janeiro.
“Our feeling today is that of a duty accomplished. Our goal is always to bring more development and offer more business opportunities with attractions that generate more employment and income for the citizens of Rio de Janeiro”, celebrated the governor in a press conference.
Madonna’s performance in Rio, lasting 2 hours and 15 minutes, was the last of the tour The celebration, which celebrated the artist’s 40th anniversary. During the show, the queen of pop declared her love for Rio, justifying why she chose the Wonderful City to close the circuit.
By chance, approximately R$59.9 million in total, according to a spreadsheet sent by production company Bonus Track to the Rio de Janeiro state government. This amount was paid, for the most part, by sponsoring brands such as Itaú and Heineken.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
