The rapper will host the musical show in the final of the American football championship, scheduled for February 9th
Kendrick Lamar has been announced as the headliner for the Super Bowl LIX halftime show, the championship game of American football, to be held on February 9, 2025 at Caesars Superdome in New Orleans. The news was announced by Roc Nation, the NFL and Apple Music this Sunday (9/8), confirming that the 37-year-old rapper will return to the field after his notable participation in the 2022 show brought to the fore two years ago by the presentation alongside hip-hop greats like Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and 50 Cent, and even so Lamar managed to stand out in the show, which won the Emmy for Outstanding Live Variety Show.
Lamar’s Impact and Trajectory
Kendrick Lamar gained worldwide fame with the release of his album “good kid, mAAd city” (2012) and has established himself as one of hip-hop’s biggest voices, amassing 17 Grammys and a Pulitzer Prize for his album “DAMN”. (2017). His most recent work, the singles “Not Like Us” and “Like That”, featuring Future and Metro Boomin, topped the Billboard charts this year.
Partnership with pgLang and Roc Nation
Lamar’s performance will be creatively directed by pgLang, the company he founded with longtime collaborator and filmmaker Dave Free. Jay-Z and his company Roc Nation, which has produced the halftime show for the past six years, are in charge of production. “Kendrick Lamar is truly an artist and performer of a generation. His deep love of hip-hop and culture drives his artistic vision,” Jay-Z said. “Kendrick’s work transcends music and his impact will be felt for years to come.”
In a statement, Lamar said, “Rap is still the most impactful genre to date. And I’ll be there to remind the world why. They chose the right guy.”
Super Bowl LIX Expectations
Seth Dudowsky, head of music for the NFL, emphasized Lamar’s importance to music culture. “Few artists have had as profound an impact on music and culture as Kendrick Lamar. We are thrilled to partner with Kendrick, Roc Nation and Apple Music to deliver another unforgettable Halftime Show.”
Apple Music also promises a complete experience for fans. “The Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who create it. Apple is thrilled to bring this spectacular show, starring the incomparable Kendrick Lamar, to you with spatial audio quality and a host of exclusive content,” said Oliver Schusser, vice president of Apple Music.
Tag: Kendrick Lamar, Super Bowl LIX, Halftime Show, pgLang
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
