THE Blueskya platform created by former employees of Twitterhas been gaining prominence in Brazil, especially after the temporary suspension of X (formerly Twitter) in the country on August 30. Developed by Jack Dorseyformer CEO of Twitter, and other members of the original team, the Bluesky offers an interface similar to X, which attracted many users from the old social network. Available for iPhone (iOS) and Android, Bluesky seeks to give users greater control by allowing them to choose which algorithm will select their feeds. The platform is also decentralized, promising to facilitate content moderation and improve the user experience.
Incredible growth
Since the suspension of X in Brazil, the Bluesky has seen significant growth, with over 2.6 million new users, 85% of whom are Brazilian. This growth is driven by its ease of use and similarity to X. In addition, Bluesky has been praised for its higher quality engagement compared to other platforms. The network’s differentiator is its open ecosystem, allowing developers to make improvements through the AT Protocol, a collaborative network protocol.
Origin of Bluesky
THE Bluesky was founded in 2019, initially as a project to develop a new protocol for Twitter, with more flexible algorithms. However, in 2021, the developers formed an independent organization, Bluesky PBLLC, which took over control of the platform. With the acquisition of Twitter put Elon MuskBluesky positioned itself as a direct competitor, implementing several features that its creators wanted to have on Twitter.
CEO of Bluesky
Although Jack Dorsey played a key role in the development and launch of the Blueskyhe is not the current owner of the platform. The CEO of Bluesky and Jay Graberone of the co-founders and a software engineer. Dorsey left the platform’s board of directors due to disagreements over the network’s future.
Personalization
An interesting aspect of the Bluesky is that users can personalize their usernames with the domain of their websites. By default, usernames end in “bsky.social”, but it is possible to link the profile to the domain of one’s own website, as exemplified by the newspaper Folha de S. Paulo, which uses the username @folha.com. This reinforces the authenticity of profiles and makes it easier to verify domains.
Data transfer
Another innovative feature is the ability to transfer data to other platforms that are also part of the Bluesky open ecosystem. With the AT Protocol, users can migrate their information, such as followers and posts, to other networks without losing connections. Although it may seem risky, this system ensures that sensitive data remains protected.
Custom Feeds
THE Bluesky also stands out for its feed customization. Users can choose between different algorithms that shape their timeline according to their preferences. This allows each person to have greater control over what they consume and who they interact with. Among the feed options, it is possible to follow popular content among mutual friends or follow specific posts from their social circle.
Other innovations
In addition to personalized feeds, the Bluesky offers a more dynamic and interactive experience, with options such as creating discussion groups around live events, such as football matches, or focusing on debates about common interests. This level of personalization puts the Bluesky as an innovative social network, which offers more autonomy and power of choice to its users.
User control
The growth of the platform and its attractive features show that the Bluesky is establishing itself as a solid alternative to X. By offering a more flexible, collaborative and user-controlled environment, the social network has the potential to continue expanding, especially among those seeking greater digital autonomy.
Decentralized platform
Finally, the decentralization of the platform and its proposal of an open ecosystem mark a new chapter in social networks. Bluesky seeks not only to be a competitor to X, but also to redefine how platforms interact with their users, putting control in the hands of each person.
Summary for those in a hurry:
- Bluesky grew rapidly in Brazil after the temporary suspension of X (formerly Twitter).
- Founded by Jack Dorsey, former CEO of Twitter, the platform offers an interface similar to X and prioritizes feed personalization.
- More than 2.6 million users have joined Bluesky, with 85% being Brazilian.
- The platform is decentralized, allowing users to choose the algorithms that shape their experiences.
- Bluesky allows you to transfer data to other networks that use the same open ecosystem.
- Usernames can be personalized with your own website domain, reinforcing authenticity.
Source: Atrevida
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
