Companies That Hired Kendrick Lamar For Super Bowl 2025

THE rapper Kendrick Lamar was invited to perform during the most famous commercial break in the world, the Super Bowl. Your presentation is scheduled for today February 9, 2025.

But which companies are involved in this global entertainment invitation?

The brands that sponsor the Super Bowl and those responsible for recruiting the iconic artist are three: Roc Nationhis NFL and Apple Music.

Kendrick Lamar celebrated the opportunity in a statement: “Rap is still the most impactful genre to this day. And I’ll be there to remind the world why. They got it right.”

The expectation is that the performance of Kendrick Lamar be at least spectacular. The singer is, without a doubt, one of the greatest exponents of rap of the 21st century.

The most advanced technological resources will be present on stage Applewhich, according to Oliver Schussercompany manager, he will be “Lots of exclusive videos, interviews, playlists and more” before and after the show.

Interestingly, perhaps the biggest rival of LamarTHE rapper Drakegave a speech in 2015 for the launch of Apple Music.

Kendrick Lamar’s Engineer Explains Anti-Drake Songs

Nicholas of Porcel, Kendrick Lamar’s mastering engineer, credited on Drake diss songs Euphoria, Meet the Grahams AND Not like usspoke to EngineEars a few weeks ago and a clip is starting to go viral on social media.

During the EngineEars Live podcast, he was asked about his experience working with Kendrick and his team during the Drake vs. Kendrick rap battle. He revealed how the rapper was recording music while the brawl was going on, telling host Curtis “Sircut” Bye: “It was a little crazy. I got a call and said, “Stay on duty, you’re going to work.”

“I’d take the song and about six minutes would go by and they’d say, ‘How are we doing?’ When Dot was putting these records out, it was like I was handing over the masters… they’d come out 12 minutes later.” It was amazing.“, he added.

Initially, it was speculated that Kendrick had some of his own tracks ready to be released due to the speed at which he was producing them, especially over the weekend when he responded immediately Family matters by Drake with Meet the Grahams and then followed with Not like us one day later.

Founded by MixedByAli, EngineEars is a platform dedicated to the art of mixing and mastering, offering artists access to world-class engineers. Kendrick and DJ Khaled are also listed as investors.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.