The rapper kicks off the ‘Chromakopia’ era with a song that explores paranoia, teasing his new album
Rapper Tyler, the Creator teased his new phase this Monday (10/21) with the release of the single “Noid”, accompanied by a music video directed by the artist himself. The video features a special appearance by “The Bear” star Ayo Edebiri, who plays a deranged fan.
He appears right at the beginning, approaching Tyler on the street with a cell phone in his hand – which turns into a weapon –, oscillating between maniacal laughter and a menacing posture.
Exploring paranoia
To materialize the feeling of paranoia, the clip uses sepia tones, surreal images and strange masks, which create a disturbing atmosphere, consistent with the song. Tyler sums up the theme in the chorus: “Para-paranoia/ I feel it in my aura/ Living among cameras and tape recorders.” Elsewhere in the song he describes the feeling of feeling constantly threatened: “I think my neighbors want me dead/ I’ve got a cannon under my bed/ Three times I check if I’ve locked the door/ I know every creak in the floor/ Damn, I’m paranoid.”
The melody, in turn, is built around rock guitars, reminiscent of Black Sabbath’s classic “Paranoid”. The track also incorporates a sample from Zambian musician Paul Ngozi.
With the release of “Noid”, Tyler sets the stage for the arrival of his new album, “Chromakopia”, which will be released this Friday (10/28).
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
