Full of mystery, Japanese Ado brings unprecedented show to Brazil

Full of mystery, Japanese Ado brings unprecedented show to Brazil

Singer prepares the biggest international tour by a Japanese artist and became known for not showing her face, not even at shows

Owner of a successful career, the Japanese singer Adam brings his new tour to Brazil for the first time. She performs in São Paulo in August 2025.

With more than six million monthly listeners on Spotify, Adam reached impressive numbers and is considered a superstar in the East.

The artist also draws attention to her mystery. She doesn’t show her face publicly, not even in photos. Furthermore, her videos feature avatars and computer graphics, while in her shows only the silhouette of Adam can be seen.

Therefore, the audience can prepare themselves for a unique experience, without using cell phones, binoculars or cameras during the presentation.

Spark

After traveling the world with his first world tour, Wishwhich sold out all its performances in Asia, North America and Europe, Adam prepares a new marathon of shows, with an unprecedented visit to Brazil. The second tour is the biggest ever by a Japanese artist.

If my first world tour represented my Wish (desire), then the second will ignite the spark with which I want to illuminate the world. I called this tour Hibanawhich means “spark” in Japanese, to take my heritage with me on this journey. My goal is to show my growth since the last tour and deliver my best performances yet.”

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A post shared by Crunchyroll (@crunchyroll)

Success

The fame of Adam is fueled by the mystery surrounding the singer, but her talent is undeniable. The artist gained worldwide prominence with the single “Usseewa”launched in 2020, and was defined by billboard as “the voice of non-conformist generation Z”.

Ado also participated in the series’ soundtrack. Spy x Family and the anime film One Piece Film: Redwith the main theme “New Genesis”which reached first place in Billboard Japan Hot 100 and in Global Top 100 from the Apple Music.

Considered a Utah – Japanese term for artists who publish covers on the internet –, Adam topped several charts with the debut album Kyougen (2022).

Following the release of his latest studio album, Zanmuin July 2024, the artist continues her success and promises more news soon.

At the age of 22, she embarks on Hibana, considered the biggest world tour carried out by a Japanese artist in history.

The event is presented by AEG Presents in partnership with Crunchyroll, the global anime brand, and held in São Paulo by MOVE CONCERTS. The presentation will take place on August 13, 2025 at Espaço Unimed. Crunchyroll pre-sales begin on November 19th and general sales on November 22nd.

Ado Brasil 2025
City: São Paulo
Date: Wednesday, August 13, 2025
Location: Espaço Unimed
Address: Rua Tagipuru, 795 – Barra Funda
Gates opening: 6:30 pm
Start of show: 9pm
Age classification: 16 years old unaccompanied. Minors under 16 only accompanied by a parent or legal guardian. Subject to change according to court decision.

Pre-order Crunchyroll
Start: Tuesday, November 19th, at 10am
End: Thursday, November 21st, at 11:59 pm
Sales at: www.livepass.com.br

General Sales
Start: Friday, November 22nd, at 10am
Sales at: www.livepass.com.br
Prices:
Information available soon.


Source: Rollingstone

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