The brand is present in the edition that begins on Friday 28, in San Paolo and brings more than 400 employees to the Festival
McDonald’s will be present in the 2025 edition of Lollapalooza, which begins on Friday 28, at the Interlagos car, in San Paolo, with the largest restaurant in the brand and a series of sustainable initiatives.
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During the Festival, the company will have three kitchens that operate simultaneously, three McFritas kiosks in strategic offices and over 400 professionals who work.
In addition to being hungry with the brand’s snacks, the public will be able to know the Future revenueESG McDonald’s platform. The company’s goal is to involve and educate fans of music in the care of the environment.
“We believe that important events such as music festivals are precious opportunities to connect the public to sustainable practices that we have already adopted in our restaurants. So bringing the recipe from the future to the Moscomens Food Park, our goal is to show that, through small but important changes, we can generate a great positive impact on the planet on the planet. Our commitment is to continue to continue listening to our consumers and attentive to what is expected from a brand. brand, from an MCD brand of a brand.
In this edition, the company will also promote the circular economy by reusing the materials of the structure and scenography of Lollapalooza of 2024.
Advantages for those who recycle
McDonald’s will also benefit for people who recycle the event. The public will be able to use an Encoloop recycling machine, which correctly transforms discarded packaging into exclusive advantages.
To participate, just deposit clean and empty packaging to guarantee special discount coupons, valid in the restaurants of McDonald’s participating outside the Interlagos race.
Other initiatives at the event
The brand will make available in the selective collection containers of Lollapalooza to encourage music enthusiasts to separate the waste between recyclable, organic and non -recyclable. In the last edition, the company recycled 1,212 kg of materials from its operation.
So organic waste will be corrected and will be brought to compost. The processing will be carried out at the Festival itself by the Topema composer. Last year, the initiative transformed over 570 kg of organic waste into compound.
In Lollabr, as is already in several McDonald kitchens throughout the country, the products that are not in the standard for marketing, but which are in perfect condition for consumption, will be intended for the project of the NGO project, which welcomes and supports families in the Campo Limpo region, which live in a situation of social vulnerability, through the invisible food food of social startups. In the previous edition, about 220 kg of food were donated.
To ensure that everyone can enjoy Méquiland, the company has also invested in accessibility with the access ramps distributed throughout the space, the menus will be available in Braille and an interpreter of Libras will be available to the public.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
