In a universe where digital influence fragments into increasingly specialized niches, Alexandre “Gaules” Borba and Leticia “Lett” Pereira starred in one of the most talked about moments of the last 24 hours. The Streamers couple announced their separation after seven years together, not in an official note for the mainstream media, but in a live for their fans. The impact? Immediate. Gaules and Lett have become Trend Topics, driven by a faithful audience who not only consumes but amplifies every movement of his favorite creators.
Alexandre “Gaules” Borba is one of the largest streamers in Brazil and a reference in the eSports scenario, especially in the universe of Counter-Strike: Global Offensive (CS: GO). Former professional player and coach, he became a phenomenon on Twitch, bringing together a faithful community known as “tribe.”
With an authentic and inspiring approach, Gaules shares his history of overcoming, marked by personal and financial challenges before success. His channel has consolidated itself as one of the most watched in the world, bringing broadcasts of championships, gameplays and relaxed chats about the gamer universe.
Leticia “Lett” Pereira, in turn, is a streamer and digital influencer who has gained space in the gamer community with her charismatic personality and sincere approach on topics such as mental health and well-being. In addition to game broadcasts, Lett has always brought reflections on the importance of emotional balance, sharing his experience with depression and the challenges of digital life. His presence in the scenario not only expanded his followers base, but also generated important conversations within the community about the impact of the internet on mental health.
The relationship between Gaules and Lett began in 2018after interactions on social networks. What started with casual conversations on Instagram soon evolved into a solid partnership, both in personal and professional life. The couple shared remarkable moments with the public, including a live marriage proposal in 2021, which thrilled their followers. Over the years, they have built a relationship admired by the gamer community, joining not only for love, but also for the passion for games and the creation of a support space and connection to their fans.
Influencers outside the traditional radar: the power of public B, C and Gen Z
Unlike mainstream celebrities, Gaules and Lett are giant in a digital segment often underestimated by traditional media: the gamer audience. With a massive audience within the Esports ecosystem, the duo built an authentic connection with communities that go beyond Twitter and Instagram, dominating platforms like Twitch and Discord. This phenomenon illustrates as unknown influencers of the general public can have a deeper impact than many TV stars or cinema.
The fact that a relationship ending generates one of the most talked about subjects of the day reflects the dynamics of social networks in 2025: increasingly personalized, with segmented and highly engaged audiences. For marketing advertisers and strategists, this is an important warning about where the true active audience is.
Transparent communication that avoids fake news
The strategy of announcing live separation without speculation or leaks is a well -performed digital communication case. Instead of long written communications or cold notes, Gaules and Lett opted for an interactive format, where fans were able to receive information directly from the source and interact in real time. This model, increasingly adopted by content creators, reinforces the reliability of information and reduces the impact of rumors and fake news.
Watch the video of the separation live, with tears, excuses and a lot of emotion:
Gaules and Lett announce the end of the relationship in Live? pic.twitter.com/ajms5bkrzu
– Fer da Depre (@ferdere) February 14, 2025
The approach also shows a growing trend between influencers: the humanization of communication. By addressing sensitive topics such as separation and mental health with empathy and transparency, they reinforce ties with their community and create a safe space for genuine dialogues.
Digital legacy and new opportunities
Although the relationship has come to an end, Gaules and Lett’s trajectory within the Gamer universe remains a successful case. Gaules continues to expand its influence on the eSports market, consolidating its position as one of the most relevant voices in the sector. Lett, in turn, should continue to explore topics related to mental health and well-being within the gamer community, a differential that has won audiences and opened doors for new collaborations and projects.
For the digital marketing market, this story reinforces a valuable lesson: niche influencers are the next frontier of online attention. They not only attract large audiences, but create authentic connections, capable of mobilizing, engaging and having real impact. And in the end, this is what defines the future of digital influence.