Singer performs free presentation in Rio de Janeiro, in the second edition of the series of outdoor megaevents supported by the City Hall
The Show of Lady Gaga at Copacabana Beach, on May 3rd, it should move the economy from Rio de Janeiro in about R $ 600 million. The forecast is an increase in 27.5% in relation to the show of Madonnalast year, when the economic impact reached R $ 469.4 million. The estimated audience, however, is the same: 1.6 million people.
The information is pointed out by the study “Potential economic impacts of the Lady Gaga show in Rio – 2025”prepared by the City Hall of Rio, through the Municipal Secretariat of Economic Development (SMDE) and the tourism company of the municipality of Rio de Janeiro – Riotur. The event is part of a series of shows that has already entered the calendar of events of Rio de Janeiro, and will take place every May until at least 2028. The full study is available at the Rio Economic Observatory, at the Observatorioeconomic.rio link.
Check out some numbers presented by the organization related to the coming Lady Gaga show:
- Expectation of economy movement: About R $ 600 million (27.5% increase over the Madonna show);
- Estimated audience: 1.6 million people (even 2024);
- Number of tourists: expectation of 240 thousand (80% foreign and 20% national);
- Estimated local public: 1.36 million cariocas and residents of the metropolitan region;
- Ticket-Medium of Foreign Tourist: R $ 590.40, per day, in the city of Rio;
- Ticket-Medium of Brazilian Tourist: R $ 515.84 per day;
- Ticket-Medium of Carioca and resident of the Rio Metropolitan Region: R $ 133.60 per day;
- Estimated permanence time for tourists in the city: Four days for foreigners, three for nationals.
Osmar LimaMunicipal Secretary of Economic Development, declares in a press release:
“In all ways, include in Rio’s calendar an international show per year, at Copacabana Beach, was a super hosted idea of the mayor Eduardo Paes. From an economic point of view, it is even more important, because it moves the city in a month before considered low season: with full hotels and increased spending on bars and restaurants and commerce, generating jobs and income for the population. ”
Image of Rio in the international market
Lady Gaga’s show will also reinforce the city’s image in the international market. The promotion of Rio happens through the international media exhibition that began with the release of the coming of the Pop Star.
The organizers of the event say that, only with the announcement of the show, the estimate of free advertising for the city in the global media was $ 48 million, equivalent to $ 280.5 million. With the show, the expectation is that this value exceeds $ 1 billion.
Riotur President, Bernardo Fellows Declares in a statement:
“The Lady Gaga show, in addition to reinforcing our ability to host major events, promotes Rio as a complete tourist destination. It’s another possibility to show internationally the tourist potentialities that Rio has to offer.”
Madonna in 2024
Check out some numbers related to Madonna’s show in Rio de Janeiro in 2024, according to data from the organization:
- International Media Exhibition: US $ 254 million (equivalent to R $ 1.4 billion);
- Economic movement: R $ 469.4 million (exceeded initial expectation of R $ 300 million)
- Public: 1.6 million people (exceeded initial expectations of 1 million)
- SERVICE COLLECTION (INSS): Real growth – Inflation discounted – 13.8% between May 2023 and 2024
- Collection of activities related to tourism, events and entertainment, municipal transport, airport and road sector and artistic activities: R $ 7.3 million, compared between May 2024 (R $ 59.8 million) and May 2023 (R $ 52.5 million).
+++ Read more: Lady Gaga’s reaction to the group of colleagues on Facebook that said she would never be famous
+++ Read more: Lady Gaga’s speech that makes machismo clear in the music industry
+++ Read more: Lady Gaga’s answer to the rumor that she would be hermaphrodite
+++ Read more: Lady Gaga tells how drug addiction brought chaos to your life
+++ Follow Rolling Stone Brasil @rollingstonebrasil on Instagram
+++ Follow journalist Igor Miranda @igormirandasite on Instagram
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
