Music rock died? What attracts audiences to shows today? Nando Reis opines

Music rock died? What attracts audiences to shows today? Nando Reis opines

Artist points out that music market always undergoes transformations, to the point that it now attracts public under the strategy of “exclusive events”

The discussion about the “death” of rock exists throughout the planet. In Brazil, it includes not only artists and bands from abroad, but also the big national names. At the same time as groups of the genre do not appear in mainstream as at other times, the classics of other decades still arouse great interest.

Given all this, what is the evaluation of Nando Reis? Did rock die? What really attracts fans to the shows these days?

The subject was addressed in an interview with Podcast Football. According to the transcription of Rolling Stone Brazil, Nando initially points out that he does not see rock – even segmented for the 1980s – as a “movement” and that the music market is always undergoing transformations, to the point that it now attracts public under a strategy of “exclusive events”.

“I think it’s all the transformations. I don’t think about ‘movement’, I don’t like this idea very much. […] I think showbusiness is at a time when what attracts these events. ‘Titansthe reunion ‘, Gilberto Gil Making one last big tour. I don’t think it’s just nostalgia, it’s exclusive things that you look and say, ‘This won’t happen again, this is an opportunity.’

Nando Reis with the Titans in 2023

Reis made it clear that his analysis is “intuitive” and has “achism”, because you can not know how everything works in the musical universe. The artist also stressed that the way people consume music has been a huge change in recent decades, either by streaming platforms, such as Spotify and Youtube, or by social networks like Tiktok.

The fact is that, in Nando’s opinion, “there is a taste for everything” at the present time. Heavy music serves as an example:

“I think it has a taste for everything. Rock has niches, such as Heavy Metal, millions of nomenclatures [subgêneros] that must have your faithful audience, a scene. ”

How Brazilian rock grew in the 1980s, according to Nando Reis

Still during his reflection, Nando Reis pointed out why the 1980s was so prolific for Brazilian music, especially rock. For him, a series of chain events led to the rise of artists and acclaimed bands to this day – starting with the radios, as he explains:

“There was a context where the rock of the 1980s and 1990s was fitted. It was not even rock, it was the music that Brazil produced at that time. […] Brazilian music, in Portuguese, began to play on Radio FM. Until then, I didn’t play, only in AM. FM radio was a flashback thing. ”

Other combined situations contributed. The artist recalls:

“At the same time, one begins to have an understanding. The bands played in the dancers. There was a change in equipment infrastructure after Rock in Rio. There was an increase in quality in the equipment, related to the opening of imports, after it came with Fernando Collor.”

+++ Read more: the famous drug thesis in art that Nando Reis refutes
+++ Read more: Nando Reis’s regret with his early years outside the Titans
+++ Follow Rolling Stone Brasil @rollingstonebrasil on Instagram
+++ Follow journalist Igor Miranda @igormirandasite on Instagram


Source: Rollingstone

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