CEO of Bonus Track, the company responsible for keeping the Lady Gaga show in Copacabana, says that the event will be greater than what Coachella has not done
Lady Gaga He returned to dominate the spotlight last weekend after an electrifying performance at the Coachella Festival in California. The presentation, which United Elements of Opera and Pop in The Desert, marked the beginning of the tour of his new album, “Mayhem”. With a great production, the singer received effusive compliments from the international press and clarified that his show in Brazil promises to be even more memorable. Scheduled for May 3, the show will be held for free in Copacabana Beach and should attract about 1 million people.
Second Luiz Oscar Niemeyer, CEO Bonus Track and responsible for the coming Gaga In the country, the presentation in Rio de Janeiro will be the largest of the tour. “It’s the largest tour show. It is certainly a bigger production”, declared Niemeyer In an interview with Infomoney. The company, which also brought Madonna to the same beach in 2023, closed a partnership with the town hall of Rio de Janeiro to organize a great free show a year by 2029, also in Copacabana.
The structure of the event is already in the accelerated phase of the assembly. The stage will have 1,260 square meters and will be collected 2.20 meters from the sand, ensuring better visibility to the public. In addition, a high -tech LED screen will occupy the center of the stage, with ten others distributed throughout the promenade. The duration of the show will be two and a half hours – forty minutes more than the set presented to Coachella – promising an intense and unforgettable experience.
Curiously, NiemeyerWhich today is a reference in mega events on Carioca beach, he had already decided not to repeat this type of production. “It was so much work, because there are so many variables in an event of this dimensions that I said I was not going. He revealed, recalled the presentation of the Rolling Stones in 2006, which collected 1.5 million people in the same Copacabana.
To allow productions of this size, bonus bonus has important sponsors. With the “All in Rio” project, the company has already obtained the support of Brewerry Corona and Banco Santander for the next four years. Niemeyer Highlights the importance of this financial support: “The free event needs it [patrocínios previamente combinados]with very high costs and the level of production made “. According to him, the main brands recognize the impact of being associated with projects of great cultural repercussions and international visibility.
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.