Organization of the Paulistano festival announced the Quebrada space, where artists such as MC Hariel, Kayblack and Criolo are presented, among others
The organization of The Townfestival that takes place at the Interlagos Race Track in São Paulo, in September, announced an unprecedented stage: the Broken. The space focuses on the exaltation of the authenticity of the Brazilian peripheries, with talents that come from them, whether exponents or already consecrated.
The news was revealed during an action at the Baccarelli Institute in Heliópolis, São Paulo. Over the course of five days of The Town, the Quebrada will have Beautiful as the stage ambassador, besides the headliners Mc Hariel, Kayblack, Cryle and the only rock band in this position, Black Pantera. There are also other artists, including rock, climbing – check out the programming later.
The break will be a living stage – a big blank screen that begins to come to life even before the beginning of The Town and is still graffiti and painted over the festival days by artists from the periphery, before the eyes of the public. Also consisting of houses, stairs, water tanks, antennas, lighting poles, barbecues and other characteristic elements, scenography seeks to translate the aesthetics of Brazilian urban peripheries. The stage also has two horizontal screens positioned on the sides and a large mouth of the scene.
In addition to receiving a musical show at the opening, between the performances and at the end of the stage, the program of Quebrada will feature three shows per day. In total, there will be 15 presentations distributed among the five days of the festival – with a curator that values the origins and narratives of giant talents.

Daily, the broken receives as the first attraction to the rhyme competition “Battle of the village – Superleague The Town”. With 32 mcs from various regions, the tournament takes place in eliminatory format in the first four days, with the finalists playing the title in the big decision of the last festival day.
On September 6, Mc HarielPaulistano of Vila Aurora and one of the biggest names in Brazilian funk will be the headliner. Before, sing the twin sisters Tasha & Tracie.
The next day, September 7, the Black Pantera It is the main attraction of the broken. Soon before, the punk band Mahin’s fist will do a show inviting Mc Taya.
Opening the presentations of the second weekend, Kayblack It will end the shows of the broken on September 12th. Before, Duchesssinger born and raised in Feira de Santana, performs.
On Saturday, the 13th, CryleThe Town Ambassador since the first edition will be the Headliner of the Space. In the second performance of the day, Pericles invite Dexter For a special show.
Already on the 14th, ending the performances of the stage in the second edition of The Town, Beautifulspace ambassador, will do your show. Before, the first symphonic orchestra emerged in a slum in the world, the Heliópolis Symphony Orchestra (OSH) takes the stage. This is Baccarelli’s most advanced instrumental group, and has a full conduct of one of the most important conductors in the country’s history, Isaac Karabtchevsky, also artistic director of the institution.
Also on all the festival days, the opening, the intervals of the shows and the end of the stage are the Back dancing!an unprecedented spectacle created especially for The Town, which brings to the stage the strength of peripheral culture through music, culture and art. With choreography of Mariana Barrosthe performance mixes Slam, Passinho, Voging, Graphite, stunts and scenic movements to tell the story of Rosa – a strong woman who works in a factory but dreams of living on art.
The Town: Start of ticket sales and prices
For those who want to secure a place at The Town, the festival organization also announced the date of general ticket sales: from May 27th and this time early noon on the Ticketmaster Brazil platform.
Prior to that, the exclusive pre-order for Itaú customers and members of The Town Club starts on May 20, also at noon. Already those who purchased The Town Card-a ticket without a predefined date and who had all available amount sold out in just four hours-will, from Wednesday, 16, May 26, choose the day they want to go to the festival (after May 26, the choice of the day the fan wants to go to availability).
Tickets will be sold exclusively online through the Ticketmaster Brazil platform. The organization recommends that fans register on the platform in advance to facilitate the purchase process.
The ticket costs R $ 975 the whole and R $ 487.50 The half-price and there is no convenience fee charging. When selling The Town’s tickets to the general public, customers can buy up to 04 (four) lawn tickets per day of festival in their social security number, being a maximum of 1 (one) half-price for each day.
Exclusively, people with disabilities will be able to select, besides their ticket, 01 additional half-ticket ticket for their companion for each day purchased. Respecting the limit of a maximum of 04 tickets per festival day in your CPF. Maximum of 20 (twenty) tickets per CPF.
Payment may be made with PIX and credit cards. Customers who make the payment with the Itaú, Itaucard, Credicard, Hipercard and ITI credit cards will be able to install their purchase up to 8x without interest. In other accepted cards, payment can be made up to 6x without interest.
The age classification of the event is 16 (sixteen) years. The entry of under 16 (sixteen) years will be allowed provided they are accompanied by parents or legal representatives.
The Town Programming So far
In the first weekend schedule, on September 6, at São Paulo Square, Stacey Ryan, Joabe Reis and Sao Paulo Square Big Band with Tony Gordon. Already on the 7th, it is the turn of Green Day (Headliner), Sex Pistols Featuring Frank Carter, Bruce Dickinson and Capital Initial on Skyline, Iggy Pop, Pitty, CPM 22 and Supla & Innocents at The One and Kamasi Washington, Mundana Refugi and Sao Paulo Square Clarian in Sao Paulo Square.
The following weekend, on September 12, São Paulo Square receives Sarky Puppy, Leo Gandelman and Sao Paulo Square Big Band with Alaíde Costa and Claudette Soares. Already on the 13th, Mariah Carey (Headliner), Jessie J and Ivete Sangalo will be at Skyline, while Jacob Collier, Vanessa Moreno and Sao Paulo Square Big Band with Analu & Ricardo Arantes perform at São Paulo Square. On the last day of The Town, February 14, Katy Perry (Headliner) and Camila Cabello are on Skyline’s line-up, while Sao Paulo Square has performances by Jacob Collier, João Bosco Quarteto and Sao Paulo Square Big Band with Amanda Maria
A New City of Music
In this next edition, the city of music will have changes in the map compared to 2023. The One Stages, Factory and Sao Paulo Square, as well as spaces like Market Square gain new locations. In addition to changes in spaces already known to the public, The Town will also gain new stages, experiences and attractions.
Scheduled to receive four shows per day from major national and international artists, Skyline, which keeps the same place in the last edition, will have 300m2 of LED, twice the number of the first edition. The One, with over 30 LED screens and a set design inspired by the São Paulo art museums, gains a new location. He will be in the place where in 2023 was the megadrop, in front of the The Town Club Lounge, and now has a natural amphitheater. It will also be in front of The One that the Lounge Club, exclusive to customers The Town Club Rockstar, will be located.
The return of São Paulo Square will have a novelty. The stage, a success in the first edition, also won a new location and will be where The One was in 2023. Meanwhile, Factory occupies the space that was from São Paulo Square and gets a broader natural amphitheater for the audience to enjoy every second of the shows.
In 2025, The Town gets a new stage: the broken, which will celebrate the strength of the peripheries with a lot of music, culture and art. The inspiration is in the Favela space at Rock in Rio.
The first edition of The Town had a significant economic impact, generating $ 1.9 billion for the city and creating over 23,400 jobs. The event had a communication that reached 145 million people and caused 2.21 million conversations on social networks.
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Source: Rollingstone

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.