Ed Sheeran launches the clip of “Azizam”, with influences of Persian culture

Ed Sheeran launches the clip of “Azizam”, with influences of Persian culture


Audiovisual production was written and directed by Saman Kesh

Just shared with everyone, the success of success between Ed Sheeran and Swedish producer Iya Salmzadeh (known for working with Ariana Grande, Charli XCX, Ellie Goulding AND Sam Smith), the track AzizamHe has just won an official clip.

The track is now available on digital platforms from Warner Music, Street Atlantic Records.

Written and directed by Saman KeshThe third video of the project, now available on the artist’s channel a YouTubeBring influences from Persian culture In a fun and relaxed way.

AzizamMeaning of the Persian term “My love”, He was born from a creative meeting in the studio of Ed Sheeran with Ilya Salminanzadeh. Moved by the tireless curiosity of Ed, soon there were those elements how many elements the Persian and Irish folk music has in common and how they could transform these influences into a pop context.

Azizam was launched by Ed Sheeran Like the first single of your next album, play. Music marks a return to vibrant pop, after a period of more introspective compositions and combines a dance structure with cultural influences from Middle EastBringing traditional tools such as Ghadam, a percussion from southern India and Santur, a pounded dulcimer of origin Iranian.

And Sheeran promises to publish new songs

The singer Ed Sheeran prepares for the release of her eighth album and revealed that fans will not have to wait long among the individuals to listen to the new material.

According to Billboard, during his participation in the last episode of the Podcast Call his fatherHe spoke with the presenter Alex Cooper of his texts, his favorite memory of Taylor Swift and the embarrassing story of being captured naked in the hall of a hotel.

The conversation has also changed in the discussion on its new songs, which includes the single just published Azizamthat will be part of your next album, play.

“My idea was that, since the album is so large, I didn’t want to be like:” Here is the single. Here is the album “, so there are songs that come out every two or three weeks“Explains.”So now there is “Azizam”, there is a song called “Old Phone” that comes out in a few weeks, and after there is another song out. “

“We have recorded all these videos and I worry less than the unique moments and more than wanting people to feel the width of the album, and I am very confident that one of the songs will work, but it is more simply to publish them and make people feel a little of the album before the release, of how much he never did before, which is like: ‘Here is my first single. declared.

“It’s definitely different. I think I am more explorer with this album,” he explained. “I had an attitude of “why the hell right?” And I didn’t feel that I needed to get stuck in a box of singer and songwriter, as “I have to do it or I have to do it”. I lived a little in India and worked with various Indian musicians and producers and Blah, Blah, Blah “, said.

“I created a song like” Azizam “with Ilya, which is Persian, and this is part of this universe, and” Old Phone “, I think, is more part of the country universe of Nashville, and there are many different moments in the album, and the album is called play and therefore must be playful. he said.

As Ed Sheeran explained during the conversation with Cooper, the general atmosphere of the album must be quite different from the one that has arrived in its latest albums.

“I launched two albums that, well, one was a bit the main album and the other half that came later, but both were very depressed, with very impacting and very discreet themes.”He added.

“I still think they are beautiful records, but I want to get out of it, you know, to cross mourning and all this kind of outgoing things, I needed to have something brilliant, colorful and fun, and that’s that the day of San Patrizio, playing from Nashville Toothsie, doing New Orleans, the entire album must appear fun and exciting.”finished Ed Sheeran.

Check:

https://www.youtube.com/watch?v=mi9zpikgyf0

Source: Terra

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