Music that Curitiba has received more large international shows

For many years, Rio de Janeiro was a fate guaranteed in the tours of international artists. However, in more recent times, the capital of Rio de Janeiro is no longer on the show route. Curitiba has occupied this gap in becoming attractive for much of these excursions.

Offspring and Stingfor example, they played earlier this year at the Paulo Leminski Quarry, a wide infrastructure space. Couto Pereira Stadium, with capacity for almost 40,000 people and strategic location, received Bruno Mars at the beginning of November 2024, Olivia Rodrigo last March and will host shows system of a Down and Avenged Sevenfoldbesides the festival I WANNA BE TOURbetween others.

The explanation is in the economy. As pointed out by the magazine via Lookthe reduction of Service Tax (ISS) from 5% to 2%, proposed in 2017, cheaped to hold cultural events.

The culture survey in the capital, conducted by consultancy Jleiva, revealed an increase from 38% to 40% in the presence of shows in the capital. In addition, the hotel chain proves this question: during the passage of Olivia Rodrigo In the city, the occupation reached almost 100%, according to a report by the Union of Events Promoting Events of the State of Paraná (Sindiprom), Brazilian Association of Bars and Nightclubs (Abarbar) and Federation of Tourism of the State of Paraná (Feturismo).

According to Hélio PimentelCEO of Parque das Pedreiras Jaime Lerner, the resumption of activities at the Paulo Leminski quarry plays a strategic role for increasing large shows in the city. After a renovation in the 1980s, the space continued without activities from the mid -1990s until 2012. To Veja, he said:

“Given this movement that started in 2012, we started to see what would be the important actions to further sensitize the market. We went to the mayor at the time, Rafael Grecaand we exposed the importance of this question. We took information on how to give up these 3% of the reduced ISS, the huge impact it would have on the economy. ”

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