Communicator captured project that reformulated programming of the broadcaster responsible for revolutionizing rock of the 1980s
The journalist died at 70 Luiz Antonio Melloknown as Lam. The communicator was hospitalized at the Icaraí Hospital in Niterói (RJ), and was recovering from a pancreatitis. Passing a resonance exam, he suffered a cardiac arrest.
The information is from the newspaper The podium. Mello was notable for being the mind behind the project “Damn” from the FLUMINENSE FMradio in Niterói that revealed big names in Brazilian rock in the 1980s. Red baron, Blitz, Urban Legion and The Paralamas of Success These are some of the bands that, hitherto novices, have consecrated themselves after going through the programming.
With previous passages on Radio Tupi, Radio Jornal do Brasil and Jornal Last Hour, Lam was involved with Fluminense FM, at the time forgotten, in 1981. He was invited to set up the entire radio programming and gave space not only to the national rock scene of those times, but also to MPB’s bolder artists who had no FM space.
The following year, the “damn” – as was nicknamed Fluminense FM – debuted and made history for both its programming and, also, for being the first station to count only on women in the phrase. About this, he told The podium:
“Since we were going to play heavy sound bands, we were going to talk softly to compensate. In addition, there were no radio with female voices. It was a huge machismo. We had a contest for speakers, and more than 300 women applied. The premiere was at dawn on March 1, 1982 and it was me, Sergian [Vasconcellos] and Amaury [Santos]. We hugged and said ‘Fluminense FM Maldita!’ We didn’t know, but we were stamping the nickname, since she was damn to play what was considered cursed by the market. ”
Its trajectory also included tickets at Globo FM (participating in the implementation), Polygram (International Department Marketing Consultant) label, Windham Hill Records Seal (responsible for the launch), Manchete Network (Direction), BandNews FM Rio de Janeiro (founding team member), among others. Also acted as a music producer of artists like Celso Blues Boy and Antônio Quintella.
Launched six books, one of them being The damn wave (1992), which tells the story of Fluminense FM’s “damn” project. The trajectory was also narrated in the documentary The damn (2018), Tetê Mattosand in the movie Increases that is rock and roll (2024), biography directed by Tomás Portella and produced by Globo Filmes. In this, Lam is interpreted by Johnny Massaro.
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
