The weekend film is already a failure and one of the worst of recent years

Like the “The Idol” series, also created by Tesfaye, “Hurry Up Tomorrow” is seen as an artist’s egotrip

The film “Hurry Up Tomorrow”, with the co-writing of Abel Tesfaye (The Weeknd), hit the theaters on May 16, 2025, but already faces hard criticisms and performances of the box office. Directed by Trey Edward Shults and apparitions by Jenna Ortega and Barry Keoghan, the production is described as a psychological thriller who accompanies a musician Insoni on the verge of mental collapse, led to an existential odyssey by an obsessed fan.

From its release, the film has only collected $ 3.7 million all over the world, against a budget of $ 15 million. The debut in the United States has earned $ 3.2 million, in less than $ 5 to 9 million projections and being considered a box office failure.

The specialized criticisms were relentless. The film received the approval of 0% at Rotten Tomatoes, being described as a “Senz’ima” and “pretentious” project. Publications such as The Daily Beast and Entertainment Weekly have criticized the disarticulated narrative and the lack of emotional depth, comparing the film with an extended music video without substance.

Like the “The Idol” series, also created by Tesfaye, “Hurry Up Tomorrow” is seen as the Egotrip of an artist focused on his image and personal mythology. Critics point out that the film cannot offer a cohesive narrative or engaging characters, resulting in a superficial and self -experience.

Faced with the negative critical reception and the poor performance at the box office, “Hurry Up Tomorrow” is already considered one of the greatest cinematographic failures of 2025. Tesfaye’s attempt to expand his art in cinema, without a solid narrative base, led to a project that has failed to win public or critical.

Rodrigo James is a journalist, content creator and publishes a weekly newsletter Slob

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Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.