Robbie Williams is called Fifa “Music Ambassador”

Robbie Williams is called Fifa “Music Ambassador”


British Star launched the anthem “Desire”

British pop star Robbie Williams has been officially named Fif Music AmbassadorA, marking a new phase in the relationship between music and football. With a career full of successes and an unmistakable theatrical presence, Williams now plays a key role in creating a solid identity for FIFA events.

As part of your first great initiative in this new position, Robbie Williams He launched the hymn WishA composition that promises to become the official soundtrack of the FIFA tournaments. The music, scripted by Williams next to Karl Brazil, Owen Parker AND Erik Jan GrobHe will be played before each game, accompanying the players while entering the field.

Declareofficial Robbie Williams He underlined the importance of music in the sports universe: “Music and football unite people as nothing more. Everyone has their universal language of connection, emotion and community. When these worlds meet, it is unique,” he said.

This perspective reflects the intention of Fifa To strengthen the relationship between sport and culture.

Robbie Williams invited Laura Pausini to the new single

Do Wish Even more specialRobbie Williams He invited the Italian star Laura Pausini to participate in the track. The collaboration adds an international touch to music, strengthening the idea of ​​the global union that FIFA tries to promote through its events.

The hymn debuted officially before the opening match of the Fifa 2025 Club World Cupkept inside Miami (USA). A special video has been shown on the big screens Hard Rock StadiumPresenting music to the public and establishing its presence as an essential element of future competitions.

Beyond World clubs, Wish will be used in all tournaments of Fifaincluded 2026 World Cupstrengthening the solid identity of the events and creating an exciting atmosphere for players and fans.

Source: Terra

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