Initiative of the Brazilian Music Award in partnership with BTG Pactual and Saint Paul wants to train musicians in management, marketing and finance
Transforming passion into a profession is the challenge of many artists in Brazil. Thinking about it, the BTG Pactual Brazilian Music Award launched the project Music is businessfree initiative that offers practical training for artists to structure their careers focused on musical entrepreneurship. With the support of BTG Pactual and from Saint Paul Business Schoolthe course proposes to fill a historical gap in the industry: the lack of access to strategic knowledge about the music market.
The program will be entirely online, with video lessons released monthly from July 24, and is focused on acting artists, whether interpreters, composers, musicians or producers. The course structure includes five fundamental modules: digital marketing, copyright and contracts, fundraising, networking and partnerships, and finance.
A real diagnosis of the market
The creation of the project was based on a survey with 100 artists participating in the Brazilian Music Awardrepresenting various regions and genres. The data widened the obstacles faced:
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84% They cited financial barriers as the greatest challenge;
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54% have difficulties with dissemination;
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88% They lack knowledge about fundraising;
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81% They still play their careers with their own resources.
The research also revealed that only 27% artists use music licensing as a source of income, while 85% depend exclusively on cachet. The presence of merchandising as a business model is still marginal, practiced by only 12%.
Content with market experts
THE Music is business It also stands out for the selection of professionals invited to teach the modules. Among them are names like Angela Johanssen (UBC), Luiz Calainho (L21 Corp), Gabriel Andrade (Festival COALA) and Juliana Thomé (Enther Digital) – All with concrete experience in industry and recognized trajectory.
Second Zé Maurício Machlinefounder of Brazilian Music Awardthe course aims to democratize access to information and prepare artists for a safer and more profitable performance. “Our goal is to offer tools to live with their art with autonomy,” he says.
Already ANDRÉ KLIOUSOFF, BTG Pactualhighlights the social impact of the initiative. “We want to strengthen the music production chain and foster a more inclusive and sustainable industry,” he says.
The future of music is management
More than a course, the Music is business inaugurates a new front of the Brazilian Music Awardwhich in addition to recognizing talents, now invests in the training of these professionals. The proposal is clear: it is not enough to create, it is necessary to know how to manage. In a scenario where technology accelerates transformations, those who dominate the market expand the chances of longevity in their career.
The pre-registrations are now open on the project’s official website here.
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
