Brazilian Music Festival in New York is curated by the publisher Boa Music and strengthens the country’s presence in the US market
In 2025, Brazilian music highlighted New York in the United States. This July, the Brazil Weekan event based in the iconic Lincoln Center since 1996 as part of the program Summer for the City.
For the event, the vice president of programming Lincoln Center, Jordana Leighreceived the support of the director of Good music, Heloisa Aidarwho produced and made the co-cursory of the Brazil Week. The publisher, which started within Altafonte and has been a independent company with headquarters in Madrid, Brazil and Mexico, expands expansion plans within the United States, where it also has an office.
Now, the edition gets a business showcase, with the presence of American musical supervisors, responsible for inserting music into advertising and audiovisual content. The intention coincides with a great moment of Brazilian cinema, after the latest achievements in the Oscar and in Canneswith I’m still here and The secret agent.
“This is a great time for us to affirm Brazilian music within the American audiovisual. There is a growing interest with our culture right now and Brazilian music deserves to occupy this place as well,” he says Heloisa.
For the programming of Brazil Week this year, the Good music He gathered heavy artists from his catalog and expects from the event not only to produce a musical showcase, but the possibility of a deep immersion in Brazilian culture that produces good business for artists. “Good music is more than a publisher. In addition to presenting our artists to the public, we call the supervisors so that they have this direct contact with Brazilian music and take Brazil and our artists to their products and the world,” says the executive.
Liniker, Tulipa Ruiz, Melly and Rashid are among the attractions of the festival that will be held outside the Lincoln Centerfrom 16 to 19 July, with opening of Lenin. Anelis Assumpção also performs at the event, which will still host a virtual exhibition of your father, Itamar Assumpção.
Itamar at Lincoln Center
The exhibition of Itamar Assumpção will occupy the spaces of Lincoln Centerin New York, from July 15. The initiative is part of the Brazil Week. Creator and director of Virtual Museum Itamar Assumpçãowhich is part of the festival, Anelis He will perform alongside an immense screen that will show a movie of the grand artist from the Paulista Vanguard, killed in 2003.
“For me it is very great to occupy a space like the Lincoln Center which is a reference for preserving very important memory for the world, ”says Anelis. “We increasingly notice the importance of these care that were so vilified for us Brazilians, to the black population. I am very proud to bring the exhibition of my father’s museum, present this figure to a population with a distant culture of ours and create intersections, which is our great advantage, the immediate identification. Brazilian black woman, ”he adds.
Schedule
07/16, 7.30pm – Lenine – Location: Damrosch Park
07/18, 7pm – Melly – Location: Damrosch Park
07/18, 8pm – Tulipa Ruiz – Location: Damrosch Park
07/18, 9pm – Rashid – Location: Damrosch Park
07/19, 6pm – Anelis Assumpção – Location: Atrium
19/07, 8pm – Liniker – Location: Damrosch Park
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Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
