Singer Records Special Scene with Cast of the Nine O’Clock Soap Opera
The singer and actress Sandy surprised the public by emerging in a special soap opera scene “Everything goes”displayed by Globo TV. Registration was made in this Wednesday (2)But unlike many imagined, their appearance Not part of the main plot of the plotSigned by Manuela Dias.
It is, in fact, a special participation linked to an advertising campaign of Amazon Brasil To promote the Prime Daymarked for the days 15 and 16 July.
The advertising action is part of the campaign “With the first day offers you can be what you want“, Which strengthens the idea that the products offered on the promotional date allow new experiences and possibilities. In the soap opera, Sandy’s presence is integrated into the narrative in a punctual and strategic way, strengthening the country concept with lightness and good humor.
In the registered sequence, Sandy in front of the characters Solang (lived by Alice Wegmann) ,, Renato (João Vicente de Castro) ,, Suzana (Bruna Aiiso) AND Sardine (Lucas Leto). The artist is played in a sabbatical moment, exploring different roles in a relaxed way.
The idea is to strengthen the message that, with the first day offers, it is possible to explore different versions of themselves including a “soap opera actress” version.
The insertion of Sandy in the plot is a clear example of Positioning of the intelligent productincreasingly common trend in the soap opera globe. The issuer intensified the presence of Marketing actions integrated with dramaturgyand although the format receives criticism from the public and experts, the The results of the trade have been expressive.
Sandy: marketing strategy and use of celebrities
Behind the scenes, Sandy’s participation was received with enthusiasm, both by the production team and by the artist fans. The celebrities in advertising actions within the soap opera were an effective way Expand the scope of the campaigns and generates repercussions on social networks. Sandy’s Choice, a public character with great emotional charm and credibility, strengthens Amazon’s strategy to connect his brand to the names of the trust of the Brazilian public.
Despite the resistance of part of the public in relation to the Advertising inserted in entertainment contentThe soap opera “Vale Tudo” has been able to balance these actions with the development of the plot, maintaining the interest of the public. The expectation now revolves around the exhibition of the scene and the welcome of the public to special participation.
THE Prime Day campaign With Sandy it should be viewed in the next chapters of the novel, as well as taking place in television commercials and social networks from Amazon.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
