MusicAalok Celebrates Indigenous Diversity with Unpublished Collection ‘Sound Native’

Celebrating the International Day of Indigenous Peoplesthe ALOK Institute launches today, August 8, the collection Native sounda set of seven unpublished albums that dive into the cultural and linguistic richness of different Brazilian ethnic groups. The initiative, developed in partnership with the UNESCOis a direct contribution to the International Decade of Indigenous Languages (2022-2032), at a time when many of them are at risk of extinction.

Recorded in native languages and with preserved original arrangements, the works record songs and rhythms of peoples like Guarani Kaiowá, Kariri Xocó, Huni Kuin, Yawanawa, Guarani Mbyá, Kaingang and Guarani Nhandewa. The proposal is to offer the listener an experience faithful to life in the villages, from everyday sounds to the sacred songs that cross generations.

“The desire is for the public to enjoy the original sound of these artists and understand the musical power that exists among the hundreds of indigenous ethnic groups in Brazil,” he says Alokthat does not sign the musical production of the discs, preserving the authenticity of the recordings.

To the UNESCOthe project represents a concrete expression of the role of music as an instrument of linguistic preservation, ancestral memory and intercultural dialogue. “It contributes to reinforce our commitment to cultural diversity and the rights of the original peoples”, points out MARLOVA JOVCHELOVITCH Noletodirector of the organization in Brazil.

The collection brings together records that talk about the relationship with nature, spirituality, cultural resistance, and pride in maintaining living traditions. On the website ALOK Institutethe letters are translated into Portuguese, Spanish and English, expanding the reach of messages. All monetization will be reversed to the participating indigenous artists.

In addition to strengthening the indigenous presence in the music market, the collection follows the work started with The future is ancestralindicated to Latin Grammy. Among the highlights, is the group Brô Mc’swhich will represent indigenous production at the festival The Townin São Paulo, in September.

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