Roberto Medina, organizer of Rock in Rio, explained how the festival needed the help of Sinatra and Queen
Roberto Medinrevealed unusual help to carry out the first Rock in Rio in 1985. Still unknown on the market, the producer relied on Frank Sinatra to attract media attention.
As revealed in the documentary Rock in Rio – The Historyof Globoplay, Medina produced the singer’s sold-out show at Maracanã in 1980. Upon learning of the attempt to create the ambitious festival and the difficulties in gathering the attention of the newspapers, Sinatra summoned the press to the businessman.
“He called the press and everyone went. There were more than a hundred journalists and the next day the entire United States… It was the cover of the Los Angeles Times, was on the cover of every major American newspaper. ‘The biggest rock event in the world is going to take place in Brazil’,” he said (via gshow).
queenresponsible for one of the most outstanding shows of the 1985 edition, also helped to organize the Rock in Rio. in agreement made with Medinathe British band provided their own lighting equipment for concerts by other artists.
“I stayed one day to close the casting. The first to close was the Ozzy Osbourne and then Queen, who wanted to help me… The queen loaned me lamps, their show lighting, for the rest of the festival.”
See this photo on InstagramA post shared by Rock in Rio (@rockinrio)
Source: Rollingstone
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
