The live show giant launches the curatorial label that promises to connect underground and mainstream artists in unique experiences
The Brazilian music market has just won a new protagonist. THE 30ecompany that has already brought Paul McCartney AND system of a Down to the country, announces the birth of INDIGOA curatorial label that promises to fill a gap in the national scene: create bridges between basement and mainstream through experiences that make musical wrist even before being understood.
“INDIGO He was born to fill a gap that we see on the market, focusing on the artistic possibilities that stage, shows and parties are a meeting point for the communities trying to hear music even before understanding it “, he explains Caio JacobFounding partner and vice -president of global music, company and strategy 30e.
The proposal is ambitious: to transform each event into a catalyst for connections, creating an ecosystem that goes far beyond the traditional show. INDIGO It materializes in various formats, from intimate performances to elaborate parties, from musical marathons to exclusive meetings, always maintaining the curatorial DNA that characterizes the project.
The release does not come alone. The British Yellow days The program opens on October 23 at the Cine Joia. Following, the French of The impératrice land in audio on November 4th, while Tash SultanaThe Australian multi -instrumentalist who won the world with his hypnotizing performances, performs respectively at the Voador (Rio) circus and the audio (São Paulo) on November 4th and 5th.
The choice of names is not casual. Each artist represents a different aspect of contemporary independent music, highlighting the breadth of the sound that INDIGO intends to embrace. It is a curative that dialogues with the sensitivity of an audience that is not happy with the obvious, but does not exclude what resonates in the present.
With over 200 annual events and projection to have an impact on 4 million people in 2025, the 30e it proves it INDIGO It is not only another project, but a strategic bet on the evolution of the national live entertainment market.
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Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
