The social club and the trident enter the rhythm and take on the stage as official supporters of the city 2025

The social club and the trident enter the rhythm and take on the stage as official supporters of the city 2025

Prepared: in addition to a lot of music, culture and art, this is also the perfect stage to release creativity on looks and iconic rocking makeup.

The two brands, which have already made history in the first edition of the Festival, return with activations that promise not only to follow the rhythm, but also make every moment even more unforgettable – from heating before the show to later.

The social club and the trident have invested more and more in the universe of the festivals, bringing engaging and authentic experiences that truly connect with those who love to live the energy of these events. It is about celebrating, dancing, creating memories and showing your unique style.

Social snack of the club: the Pancadão flavor that moves the Festival

After being attended in Lollapalooza 2025, the Social Snack club returns in the spotlight with the official snack of the city 2025. The brand assumes the protagonism between the activations of the Festival, inviting the public to “play in the Pancadão de Sabor”, a journey of exclusive experiences that unites music, dance and, of the course, very flavor.

The proposal is to promote interactive actions that connect the public to the universe of the new Snack Social Club, mainly evaluating funk, the rhythm that inspires the brand’s fist. More than soundtrack, Funk offers the compass of the entire experience, celebrating the dance, pastures and the energy of the crowd, which can earn exclusive gifts and try one of the five tastes: American barbecue, Pizza Marguerita, Parmesan, grids on the grill and onion and Parsley.

“The Snack Snack Club has constantly strengthened its connection with urban culture, having the funk as the main beating of this story since 2023. More than a musical genre, Funk represents the attitude, movement and expression, values ​​that are in the brand’s DNA. Bringing this energy as the intention as an ingenious as ingenious as ingenious, as an ingenious, as ingenious as ingenious as ingenious as ingenious, Ingenious as a club like Bavans as ingenious as a club as a club as a beat as a club as a beat as a club as a club as a beat as a beat as a club as a club as a beat as a bonda.

Trident: chef and unlock the city 2025

After a presence with rock impact activations in Rio 2024, Trident arrives in the city 2025 with a strategy focused on the connection with gentz and strengthens the role of chewing to unlock intense, authentic and maintained experiences.

Trident’s presence will be marked with interactive activations and the launch of exclusive limited edition packaging, already available in points of sale throughout Brazil. Each packaging represents a musical genre, with flavors representing the style: rock (mint), trap (blueberry), funk (watermelon), electronic (intense) and pop (all fruits).

“Trident wants to be at the Festival more, he wants to unlock unforgettable experiences. Our goal is to accompany the public since the beginning of the trip, unlocking all the attitude and connection that only Trident provides,” says Samara Barros, Senior Manager of Trident.

With intense presence on social networks, retail, media and live experience, investments in the city 2025 are part of a wider brand strategy to consolidate its performance in the territories of pop culture, lifestyle and fashion, universes that inspire and involve consumers.

“We understand that the relevant brands are those that occupy cultural spaces with truth and consistency. Trident has solidly built this path, with initiatives that reflect their DNA, their audience and their mission to transform every moment into a unique experience”, concludes Samara Barros.

In the city 2025, Leo signs the communication strategy of the social club, strengthening the “Pancadão de Sabor” and is responsible for the communication of the brand, the creation of packaging and the Trident “Masca and Discovaaa”. Musicalize, an agency that has collaborated with the brand since 2023, has structured the complete strategy relating to the presence of a social club at the Festival, as well as taking care of the evolution in the musical territory. Already Athens.ag, specialized in the brand’s experience, signs the entire presence of Trident during the event, as well as Rock in Rio 2024, planning and creative concept for the execution of activations. The professional agency is responsible for the social club and the trident.

Source: Terra

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