The brand also signs the megadrop; Know what will change in the attraction of the city of music
Summary
The second edition of the city will take place in September at the Interlagos track, with 100 shows, 500 artists, various in vivo activations and Instaggrate spaces, highlighting names such as Katy Perry, Travis Scott and Green Day.
The second edition of the city, in addition to the musical attractions, will present a large structure and various activations scattered throughout the city of music. An example are the two cabins of Vivo, which participates for the second time in the Festival. One of them will be close to the skyline phase and the other, close to the factory phase. The city will be held on 6, 7, 12, 13 and 14 September, on the Interlagos race track, in the south of San Paolo.
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One of the spaces, in collaboration with Earth, will have karaoke with repertoire inspired by the attractions of the festival and the distribution of gifts. The other will present a background of Instaggro to record the event and the dynamics that will reward the public with the accessories for obvious cell phones.
Live spaces in the city
This year, Viva will be in two strategic points of the Festival: one stand near the skyline phase, the main event and another together with Factory, dedicated to the new generation of talents and with an environment inspired by the factory.
- Skyline internship
In activation near the main phase, the public will be able to enjoy a musical experience created in collaboration with Terra. There will be karaoke with songs by confirmed artists, as well as interactive stands for photos. Visitors will also be able to obtain gifts, such as the shoulders made with uniforms of reused field technicians and key chains of the Vivinho mascot, produced with reforestation wood.
The space will still work as a “safe place”, offering a rest area to sit and recharge the phone. Upstairs, Viva will promote exclusive events for guests.
- Factory internship
Already in space near the factory phase, Viva will highlight its accessory brand, obvious. The environment will be Instaggro and will have dynamics that will reward the public with the brand’s products.
Those who are not designed can buy the items in the place installed on the spot. Among the special offers of the Festival there are: PowerBank 12.000 Mah + 2×1 cable for $ 299 and the universal handle for $ 149. The mobile batteries guarantee up to four loads, while the handles leave their hands free to enjoy the shows.
Live on megadrop
In addition to the stands, Viva will also be present in Megadrop. This year, the company signed the toy and brought an aesthetic inspired by the Sumasúma tree, a symbol of the Amazon. Used in the past by the original peoples as a form of communication through the sounds of Sapopems, the tree now represents the connection between nature, technology and music.
The interlagos track doors will open at noon, with the entrance allowed up to 0h of the day corresponding to the ticket. The closure is scheduled for 2h. The age classification is 16 years old, provided they are accompanied by parents or guardians. To learn to reach the city of music, what to do to have a good experience and which objects are prohibited at the event, take a look at the helm of Earth.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
