Major musical events have been a tradition of the state capital for years, and public responded to which ones are among the favorites
São Paulo It is the main market of shows and musical events in Brazilincluding large festivals. Whether for those who live in the city or for those who travel for this purpose, enjoy their favorite bands in São Paulo has already become tradition.
Because of this, the magazine See SP included in your research “The most beloved in SP” a new category: Music festival.
THE result was released on July 27 and points out the Lollapalooza Like the “most beloved” festival of São Paulo, according to the popular vote in the research.
See how the podium went:
- 1st place: Lollapalooza (27.3% votes)
- 2nd place: The Town (19.6% of votes)
- 3rd place: Best of Blues and Rock (10.2%)

The favorite Lollapalooza
Lollapalooza, however, is not a São Paulo creation, nor Brazilian. The festival was born in 1991, designed by the musician Perry Farrellfrom the band Jane’s Addiction.
The first time at Lollapalooza in Brazil was in 2012. Since then, the festival has had 12 editions and announced last week the lineup to 2026.
Names are confirmed like Sabrina Carpenter, Tyler The Creator, Chappell Roan, Defton, Lord and Skrillexwhich performed on March 20, 21 and 22, in the Interlagos Autodrome.
Marcelo Beraldoartistic director of the festival, reflected on the identification of the event with São Paulo:
“In the city, Lolla was the first major international festival, in the contemporary format of various stages, several days. I think it was born a very large connection with the paulistanos.”
The festivals that complete the podium
Second in the research, the The Town emerged in 2023, idealized by the same creators of the Rock in Rio – Notably, the entrepreneur ROBERTO MEDINA.
Already the Best of Blues and Rock He was born in 2013 and already had 10 editions, one (2021) totally online due to the Covid-19 pandemic. The festival has also been in cities like Rio de Janeiro, Porto Alegre, Curitiba and Belo Horizonte.
+++ Read more: Lollapalooza Brasil 2026 Announces full lineup; See attractions
+++ Read more: How much are tickets to Lollapalooza Brasil 2026?
+++ Read more: the biggest differences between Lollapalooza and Rock in Rio, according to Lolla director
Source: Rollingstone

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.