The content strategy connects the Rodeos universe to the new Seven plot and aims to involve National
Globo is preparing a bold move to increase the debut of his next soap opera, Rapid heartexpected January 2026. As part of the launch strategy, the station will show a Series of documentaries entitled Rodeowho dives into the country universe and in Tori driving competitions.
Production debuts the day October 7that 10:30 pm, shortly after the program of stars of the house, and will also be available in Globe.
Composed of eight episodes, Rodeo accompanies the trajectory of the Brazilian athletes who compete in the national and international rodei, culminating in the world final in the final Texas (USA). The proposal is to show in the backstage, the challenges and emotions that involve this universe, which will be precisely against the background of the new soap opera. The idea is to create a bridge between documentary content and fiction, bringing the audience closer to the lifestyle of the backcountry and preparing the ground for the incoming narrative.
The soap opera Rapid heart It is written by Izabel de Oliveira AND Maria Helena Nettingwith the General Management of Amauri Soareswho was also responsible for the order of the plot. The story revolves around two young women, Pleasant (interpreted by Isadora Cruz) AND Eduarda (lived by Gabz), which forms the musical duo The owners of the voice. Together, they face the challenges of the country’s market, which deal with rivalries, prejudices and family disputes while trying to gain space in a scenario dominated by men.
The cast of the novel also has heavy names such as Leandra Lealwho will live the villain ZilahAND Isabelle Drummondin the role of Naaianedaughter of the antagonist. LetÃcia Spiller The main nucleus also integrates, interpretation Januarycharacter who enters direct conflict with Naaiane. The plot promises to deal with contemporary themes such as female empowerment, diversity and overcoming, all set in a rural and musical scenario.
The choice to launch Rodeo As a complementary content to the soap opera, a growing trend on Brazilian television reveals: the use of parallel narratives to expand involvement and deepen the context of the productions. Investing in a documentary that interprets the reality of the Rodeos, the Globe Try to attract both fans of the country genre and spectators interested in overcoming and authenticity stories.
The series of documentaries on the Seranejo Universe
In addition, the series of documentaries acts as an introduction to the universe of the country which will be explored in the soap opera, offering the public a richer and more engaging experience. The issuer bets that this connection between reality and fiction can increase expectations for the debut of Rapid heart And keep the audience of the Seven range, who has faced the challenges of the public in recent years.
The initiative also strengthens the role of Globe as a strategic platform for exclusive versions and content. When giving itself available Rodeo in streaming, Globe Expands the scope of production and offers flexibility to the public, which can look at the episodes at its rhythm. This multi -channel approach is essential to meet the new needs of content consumption, in particular among young people.
The expectation is that Rodeo not only heat the debut of Rapid heartBut it also becomes relevant content itself, highlighting true stories of courage, passion and tradition. For those who want to follow this journey from the beginning, the documentary promises shiver and inspire.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
