Industrial Plant, Mule, Saramalacara and Andry Kiddos are tracing their own ways in Latin music
It seems that each year new data that reaffirms how big the Latin music became: in 2024, the Latin industry reached another commercial peak, generating $ 1.4 billion (About $ 7.4 billion reais) in revenue in the US, according to numbers from the Recording Industry Association of America Certification. This represents little more than 8% general music revenue and marks the third consecutive year in which Latin music goes beyond the $ 1 billion.
Much of this growth comes from streaming giants as Bad Bunny, Karol G and Shakira. But throughout the industry, much of what keeps the impetus of Latin music is a constant crop of new artists, who promise to stand out and do things differently. Some of the most interesting emerging artists are those who are shaking things and experiencing boldly in their own corners of the world. From renegade electronics to noisy punks, here are some newcomers who sound like anyone else-and who are becoming the concept of gender upside down as they trace their own ways in Latin music.
Saramalacara
Saramalacara had an impact with Heraldry From 2024, a vibrant electronic opera that approaches from spirituality and rebirth to the general mental saturation of the internet. The Argentine rebel, who started as a graffiti artist, promises to go even deeper with an upcoming LP for Interscope. The new album, she says, gave her a chance to delve into bold ideas, which in the past included staging a whole baptism as the album release party. “For me, this has been exactly what I needed”she says about her next song. “There was a euphoria to simply go to the studio every day, to enter the studio with new producers, to go to places like Los Angeles and try new things. I was constantly excited as I worked on it.”
MULE
The Dominican trio – composed of Rachell Rojas and the twins Cristabel and ANABEL ACEVEDO – It has been active for some time surprising listeners with wild mixtures of Electro-Pop and Meringue. Throughout four albums, they showed how much they like to play, experiment and surprise listeners with songs that infiltrate areas you didn’t expect. (“Never paran ”2016, remains a classic that discreetly breaks into a total gallop.)
Your new album, Eternalshows that they continue to keep things interesting as they advance toward a sound Dark-Wave Futuristic. “We took the reggaeton from the 2000s and merged it with the meringue that created us”said Cristabel to Rolling Stone In a recent interview. “When we played in Puerto Rico, people were crazy, because it was like, ‘oh, I can be indie and cool, but also roll to the ground’, which was still a new concept at the time.”
Industrial plant
The Bronx duo with punk mentality mixes dembow and metal without caring, and has already conquered people with bangers genre agnostics as “Abnormales” and “Hey.” Formed by Sasus and Aka the darknightthe pair has known each other since high school. Both were following their own ways in music when they decided to unite strength and maximize their own powers.
A wild presentation in Colors helped them viralize. This year, things got even bigger: they were Discovery Award 2025 winners of LAMC (Latin Alternative Music Conference) and opened for the Morat At a SummerStage show in July. They already have a lot of music on their way – and are preparing to release their debut album Still this year.
Andry Kiddos
After writing to artists like Kenia OS E Alejandro Fernándezthe Venezuelan artist found his own voice mixing R&B, Rock and more with deep vulnerability. He had left his house to live in Mexico, and his flowing songs talked about the loneliness and longing he felt. He released his debut EP Confine in mediawhich generated the hit viral “Son so many cosas,” An exciting song that quickly accumulated about 1.7 million views on Youtube. “These songs looked very much mine”he said recently to Rolling Stone. “They were so personal that I didn’t see myself giving them to another artist, so I thought, ‘Let’s see what continues to happen to them.”
Currently, he is working on a full albumwith launch scheduled for the end of this year. For him, it’s a chance to offer something a little different to fans and keep Venezuela featured. “There was often so many limitations, and now I feel that you can see how much it is growing, and that keeps raising me.”
Also read: Ludmilla is ready to take Brazil to the world
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Bad Bunny
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Karol G
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Latin music
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FUTURE NUEVES
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Shakira
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
