https://rollingstone.com.br/musica/a-performance-de-banny-no-super-bowl-e-historica-e-controversa-entenda-por-que/

Bad Bunny announced its performance at the interval of Super Bowl in a totally Porto-Rican way: wearing a PAVA hat, slippers and a suit inspired by Hector Lavoesitting at the top of a football post at sunset on a beach in Puerto Rico. The announcement came only a week after Bad Bunny end your historic 31 -day residence at the Puerto Rico Coliseo with a record live broadcast of the final show for Amazon Music. It was the performance of a single most assisted artist in the history of the platform.

Now Bad Bunny prepares to achieve another important cultural framework as the first artist in the interval of the Super Bowl to present itself entirely in Spanish. But this historically significant moment is accompanied by political implications that have generated deeply divided opinions.

Latin music is the fastest growing genre in the United States, with revenues of $ 1.4 billion. AND Bad Bunny It is the biggest star in Latin music. But at the same time, Latinos and the Spanish language are being attacked while migrants are violently kidnapped in corners and missing by the government Trump. Own Bad Bunny said he jumped to tour the United States because of the potential presence of Ice in their shows, since the beats of the Ice In major American cities have been much more prevalent than in Puerto Rico. Still, this has led some to question why he is choosing to perform a US now. His status as a Spanish speaker, his statement about the Ice and its longtime opposition to the President Trump They also made it a natural target for conservative reactions. The conservative political commentator Benny Johnson He called him “great hate of Trumpactivist anti-Ice“Without” no music in English. “Other online commentators suggest that he should be detained or deported before the show.

Although negative answers to the announcement of the interval echo secular feelings of Latinos as perpetual foreigners, this also reflects the fact that most Americans do not yet know that Puerto Rico, where Bad Bunny He was born, was created and still lives, is a US territory and the Porto-Rican have American citizenship. So each of its 31 residence shows took place in the United States. By forcing residents of the 50 states to go to him, his residence decentrated what the American continent means by making the continent of Puerto to his own shows.

In the same way, Bad Bunny as an artist from the interval of Super Bowl It is an opportunity to decentrate a white and talkative English mainstream and deal with the fact that Latin music – in Spanish – It’s mainstream. What Bad Bunny became mainstream is irrefutable, as he was the most heard artist in Spotify for three consecutive years from 2020 to 2022, has the most heard album in the history of Spotify (UN Verano Sin Ti), and saw several tracks from his last album I have been taking bad pictures reach the number one this year in Billboard Hot 100, Apple Music and Spotify. I have been taking bad pictures He was praised by many as his more Porto-Rican album and his most political album, none of which negatively impacted his popularity.

Thus, the popularity of Bad Bunny did not cheap your message. She strengthened her. So while he prepares to take the stage of the Super BowlSome wonder if he will be able to keep his political messages, including requests for the independence of Puerto Rico, trans rights and the end of American imperialism. It is correct to question what will be possible in the context of this rigidly controlled space that has historically silent protests. However, last year, the Kendrick Lamar included punctual political statements through the use of its stage design inspired by a prison courtyard, the formation of a living American flag that divided into the middle and a participation of Samuel L. Jackson as Uncle Sam. In 2020, when Bad Bunny performed at the interval of the Super Bowl with Jlo and Shakiraheadliners fought to maintain a political statement in performance by showing young children in jaura, who represented the inhuman immigration policy of the first Trump presidency.

Give Bad Bunny The space to highlight its culture and politics is a bold move from Apple Music, Roc nation and NFLin the light of antilatian feeling devastating the country. But it is a choice that makes sense. The interval show of the Super Bowl It’s about money and audience. Bad Bunny It has already brought the money and will certainly bring the viewers, even if not all are white and speakers of English. There is a reason why companies like Adidas, Pepsi and Ritz Crackers chose to partner with Bad Bunny. These brands are mainstream, just like Bad Bunny.

While rightists freak out with the choice and many fans of Bad Bunny celebrate, what is clear is that everyone has an opinion about what will surely be one of the culturally most significant performances in the history of Super Bowl. I remember something that Bad Bunny declared during his show on Coachella: “Never before Hubo someone like Yo,” “There was never someone like me before.” Maybe there was never someone like Bad Bunny before. But given the cultural advances he continues to do, there will surely be more like him in the future.

This article was originally published by Rolling Stone USA by Vanessa Diaz on September 30, 2025, and can be seen here.

Vanessa Díaz He is an associate professor of Chican studies and Latinos at the Loyola Marymount University and co-author of the scheduled release book P FKN R: How Bad Bunny Became The Global Voice of Puerto Rican Resistance (P FKN R: How Bad Bunny became the global voice of Puerto Rican resistance).

+++ Read more: Bad Bunny in Super Bowl LX: Astro tells how he received Jay-Z invitation in the first interview
+++ Read more: ‘Exactly the artist we need’: Internet explodes with Bad Bunny at the 2026 Super Bowl break

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• Ice

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