Rock in Rio: on their Day, GamePlay Arena earns programming dedicated to female audiences

Espaço is betting on lectures, presentations and game-centered curatorship

“Hidden” at Arena Carioca 1, il Game arena During the seven days of Rock in Rio, it was one of the most relaxing spaces of the festival. Capable of offering rest and recreation at the same time, the area has brought together games and consoles from the last and (almost) first generations. Those who have passed by can enjoy the very modern Play station 5 old arcade and pinball machines. The GamePlay Arena was also the stage for lectures, presentations and disputes on professional leagues. And this Sunday there was a program entirely dedicated to women.

“Rock in Rio is now bringing exclusively women to all stages of the festival. It is Dia das Delas, which shows the strength and representation of women in music, and here at the GamePlay Arena we could not do it otherwise. Indeed this women’s struggle for have more space and visibility within the gaming industry, “he said Paola MagrathNew Business manager at Rock in Rio and responsible for the Gameplay Arena.

Paula pointed out that female audiences have always been interested in games, although many people – including the gaming industry – often suggest otherwise. “There have always been women in games. If you look at the numbers in the game scene, women make up over 50%,” she pointed out. “But when you look at the professional scene, of professional players, this representation diminishes too much. So what we see is that women are interested, but they don’t have as much space or support.”

The speech was supported by Roberta Coelho, CEO of MIBR, Brazil’s largest esports team. She attended a panel on women in the world of games earlier this afternoon. “Girls are still discovering their power in this universe. It’s made for everyone and we’ve always tried to beat that drum. But we, as a society, still think games are for boys,” she considered.

He also mentioned that working in the gamer universe goes far beyond becoming a professional gamer. “To develop a game you need a screenwriter, a music producer, a costume designer, as well as all the technological development itself and the lawyers who will register the brand. It’s a very rich number of career opportunities in this universe, and that often girls they don’t look. “

On Delas, GamePlay Arena featured a clash between the MIBR women’s teams and Gamelanders Purple, which was narrated and presented by the women’s tournament team at the Riot Games – Barbara “Bah” Gutierrez, Flavia “Naoshii” Carvalho and Camila “Chun” Curci , as well as varied programming with women in charge. However, consoles, arcades and pinball machines became available to the general public.

Source: Terra

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.