One of the great sensations of the new generation of American hard rock currently it is Velvet chainsa group that is gaining notoriety outside the United Statess is back with a selection of new singles, residence a Las Vegas and participation in various festivals. The music I can’t winnew exit from the group which comes exclusively to Brazil from TMJpresents itself to the market with an energetic sound that is already characteristic of the band, betting on an introspective atmosphere.
I can’t winwritten by the bassist Nils Goldschmidt and by the composer Lorenzo drawswith production of Kane Churko (Five Finger Death Punch, Papa Roach, Skillet), also got a fascinating music video, directed by the award-winning Brian Cox (Bring Me The Horizon, Hollywood Undead, The Used), with whom he had previously worked Velvet chains in the audiovisual recording of The last strawlaunched in July.
Founding member of the band, Nils Goldschmidt comments on the theme of the single: “The lyrics are quite threatening, but I think you will also find an element of hope in them. Also, there is a short quote from Soundgarden, a band we all love, with the line: ‘Like a black hole the sun is shining’. “
“When guilt turns to sin, I can’t win”, the key verse of the song is based on the feeling of constantly failing. The video reflects these emotions with scenes that show defeat and despair.
Regarding the video recording process, the musician adds: “We shot all over Las Vegas, including a really cool bar, a casual uptown studio, in the middle of the desert, etc. Director Brian Cox used a drone for the pool scene, which was interesting to film as our singer Ro had some trouble floating “.
The music I can’t winlike the previous singles, Back on the train And The last strawwill be part of a new EP by Velvet chains, which will hit the market next month.
On the same date as the single’s worldwide release I can’t winthe group will celebrate the feat with a exclusive show next to Todd Kerns (Slash feat. Myles Kennedy and The Conspirators), n The Count is Vamp’din Las Vegas.
A lot of work and relentless production have produced results beyond the borders of North America. In Brazil, Velvet Chains hit significant numbers on streaming platforms and got a lot of media attention.
Watch the official clip from I can’t winwith exclusivity of ATM:
Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
