the Latin star Juanes became the first Latin artist to offer an exclusive preview of his upcoming album in an automobile Mercedes Benz equipped with Dolby Atmos Music, as part of the week of Latin Grammy 2022🇧🇷 The world-renowned artist and winner of the Grammy AwardsJuanes is an undeniable icon of innovation and creativity in his already remarkable career.
During the event the Juanes presented his next album in a Mercedes-Benz equipped with Dolby Atmos, together with key media figures and opinion makers. Due out in 2023, the album has been mixed with this technology and optimized for the amazing in-car sound experience. Always at the forefront of originality and innovation, the singer has provided creative approaches to his musical and lyrical compositions, showcasing this unique listening experience and serving as an inspiring example of genuine artistic vision and the power that artists have to change the world.
Presented exclusively via audio in Dolby Atmosguests were able to enjoy an immersive sound experience like no other, revealing details with unprecedented clarity and depth, as well as showcasing the field of view of Juanes more honest and authentic. The experience conveyed, more accurately than ever, how creatively the artist brought her new songs to life, from the deepest corners of her brilliant mind at the recording studio.
“It is an honor to be chosen as the first artist to participate in this incredible collaboration; something that will allow me to share my music and my message in a new and impactful way. Thanks to this new technology and with the support of Apple Music , Dolby, Mercedes-Benz and Universal Music, I appreciate that my fans can enjoy my upcoming album the way I’ve always imagined and intended it to sound.” She said Juanes🇧🇷
“Dolby Atmos music is a new milestone in how fans can enjoy music in its purest form, as close as possible to how the artist envisioned it. Having this technology now available in cars completely changes the playing field. We are proud that Juanes, one of the most innovative Latin artists of all time, is the first to present his next album in this format”shared Jesus LopezPresident and Chief Executive Officer of Universal Music Latin America and the Iberian Peninsula🇧🇷

Michael Freypresident of operations Global Studies and TechnologyShe said: “We are thrilled to work with Juanes and our friends at Universal Music Latino to deliver an incredible listening experience that offers audiences a fantastic sounding album that is even closer to Juanes’ creative vision. Today’s event features the artist, together with our partners at Mercedes and Apple, demonstrate that UMG and Dolby together have created a format with Dolby Atmos Music that continues to provide artists with a much larger canvas and powerful tools for recording, expression, artistry and the impact”.
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Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.