Criolo joins young black people in clip and criticizes “murder planning” in Brazil [ENTREVISTA]

On the outskirts of São Paulo, a tree whose fruits are golden is born. The novelty draws the attention of the media and city officials; so residents of the community unite to protect it. This is what the track clip illustrates “Blacks Earning Money is too uncomfortable” in Creolelaunched this Wednesday (8) directed by Hannah Baptist.

A Fable of the Tree of Wealth represented in the clip, seeks to reframe black prosperity. In him, Creole he is not the protagonist, the rapper appears little in the scenes where the highlight is a child, a resident of the periphery and responsible for planting the first seed of the tree of wealth.

“Ancestry is not something that is far from us, it starts today” he said Creole in an interview with Rolling Stone Brasil.

“In the newspapers, it seems that people are happy when a black child dies. This hurts a lot (…) there is a mass murder plan in Brazil. The strength of faith, culture, technology is found in this work because it says that all of this is ours, this is our ancestry,” he concludes.

the clip of “Blacks Earning Money is Too Inconvenient” is a project created by students from the Sum+, educational platform for young talented black people, indigenous people and residents of the periphery of Brazil in collaboration with agencies, Ghana and MoocThe Oloko Records.

The clip was first shown yesterday (7) at an event at the agency AKQA in Sao Paulo. In addition to the presence of Mano Brownthe house was full of students who were part of the project and names exposed with immersive exhibitions themed on the clip.

Director of “Blacks Earning Money It’s Too Inconvenient”

Hanna Batista is an Amazonian scene director based in São Paulo. In 2021, she won a bronze lion in the Entertainment category with its first advertising film, which opened the door to working with major brands. His work draws inspiration from Afrofuturism, street and pop culture, the geek universe, cinema and Brazilian identity.

“When I talk about people as black people, I try to build an imaginary that we can see ourselves in the surreal, in a fantasy, playful space, where we can have stories that involve prosperity, that involve the union of people as black people. ” she claims.

“There we teach a lesson, we tell in an illustrative way what is already happening with our trees of prosperity being pruned, whether in police violence, in political violence by the State. It is a film where children can understand a moral. It is the union that makes the strength and that together we will be able to defend what is ours”, concludes Hanna Batista.

Check out the video clip for “Blacks Earning Money is Too Inconvenient” below