Noor Ben Yessef will become the new face of prime time on La Séptima, Spain's upcoming digital terrestrial television channel, which will have her lead a daily current-affairs programme in the evening slot.
The trade outlet YOTELE first reported the appointment as an exclusive this morning, and La Séptima itself confirmed the news at midday.
Ben Yessef spent four seasons as co-presenter of Antena 3's morning news programme before ending her relationship with the broadcaster Atresmedia in December 2025.
On La Séptima she will present a daily magazine format dedicated to analysing current events, broadcast in prime time. The show will compete directly with 'El cascabel', presented by Jose Luis Perez on Trece, and 'El analisis: Diario de la noche', hosted by Antonio Naranjo on Telemadrid. It will also face 'La Noche', presented by Xabier Fortes on RTVE's 24 horas channel.
Other signings at La Séptima
Ben Yessef joins a growing roster of hires at the new network, which is being led by Javier Ruiz as its director. The channel has already brought on board Rocio Delgado, Alba Carrillo, Marta Marquez, Hector de Miguel, Lujan Arguelles and Sarah Santaolalla.
A new generalist channel for Spanish TDT
Jose Miguel Contreras, the founder of laSexta, is finalising the launch of La Séptima, a new generalist channel on Spain's digital terrestrial platform that is due to start broadcasting on 5 November 2026. Contreras has said he wants the channel to become a reference point for current affairs in Spain.
In an interview with the news agency EFE, Contreras outlined a project built around live coverage, analysis and conversation, and said the channel would not carry series, films or large-scale entertainment formats, breaking with the traditional model of generalist television.
Seven reasons and a launch date
La Séptima has also used its official account on X to set out some of the guiding principles behind its arrival on TDT, through a campaign built around the slogan "seven reasons why we're serious about this". The channel described itself as generalist television with a future-facing outlook, built on live broadcasting as its main identifying feature and a schedule centred on current affairs.
The channel said its content would go beyond traditional broadcast to appear across multiple platforms, stressed the importance of explaining information with transparency, said it would encourage conversation with its audience, and closed with a message defending a shared space for all citizens. The post ended with a line stoking anticipation for the launch: "So... at your place at seven?"
The rollout of content comes weeks after the Spanish government awarded the company SIETE a new state TDT licence, granted for an initial 15 years and renewable. The channel is set to launch on 5 November 2026.
Investment plans and a 2030 profitability target
The company behind the channel, Siete, Servicios Integrados de Entretenimiento Televisivo, plans to invest between 20 and 25 million euros over its first three years of activity, with more than half of that spending concentrated in the first year. The goal is to have a competitive structure in place from the outset, capable of gaining a foothold in what is a highly consolidated television market.
The business plan, still being finalised, aims for revenues of close to 40 million euros by the end of 2029 and profitability around 2030. The promoters believe an audience share of between 1.5% and 2% would be sufficient, though Contreras, one of the project's driving forces, has said there is room to approach a 3% audience share in a relatively short period, a figure he said would allow the channel to compete more solidly within Spain's free-to-air television market.
