Spanish actress Paula Echevarría has launched her new autumn collection with fashion retailer Primark, featuring a range of budget jeans priced under 20 euros that sold out within hours of arriving in stores on Tuesday, August 25.
Following the immediate demand across physical stores and the online shop, Echevarría published a video to Instagram on Wednesday, August 26, showcasing a sequence of her favourite denim styles from the range.
Echevarría stated that jeans are the single clothing item that cannot be missing from her wardrobe. She explained that denim serves as the core element of her autumn release, designed to handle temperature variations during the late summer transition into September.
Denim styles and budget pricing
The denim selection within the Paula Echevarría x Primark collection includes 1990s-style straight-leg jeans, tailored pleated pairs for a formal look, comfortable wide-leg cuts, and flared trousers. All jeans in the line are priced between 18 euros and 20 euros.
The wider collection also features autumnal wardrobe staples including classic trench coats, plaid shirts, floral jackets, military-style jackets, denim shirts, and matching denim sets.
For transitional outfits, the line offers fluid shirts, knit cardigans, and basic t-shirts, which can be paired with footwear options including loafers and ballerina flats.
Tenth collaboration with Primark
This release represents the tenth collaboration between the Asturian actress and Primark. Echevarría noted that the design maintains a contemporary and sophisticated style focused on essential garments for the colder season while incorporating key trends for autumn 2026.
Echevarría is a Spanish television actress and prominent fashion influencer from the northern region of Asturias. Primark is an international budget clothing retailer founded in Ireland that operates extensive store networks across Europe and North America.
The full Paula Echevarría x Primark range remains listed on Primark's official website and in physical stores while stocks last as shoppers prepare for the return to work in September.
