Actress Sydney Sweeney has launched a new advertising campaign for her lingerie company Syrn, posing in pieces from the brand's latest collection.
The 28-year-old actress appears in photos and videos posted to the official Syrn Instagram account. She wears the Forget Me Not balconette bra in ivory paired with a sheer white robe featuring fur trim, in a photoshoot inspired by classic old Hollywood glamour.
Syrn collection and brand background
The Instagram post features the caption Syd for Romantic, referencing the second collection from Syrn that debuted last February with an American country aesthetic. The media includes close-up portraits, a mirror selfie, and behind-the-scenes footage of Sweeney posing in a relaxed mood to showcase the new collection.
Sweeney, who starred in the television series Euphoria and the movie Anyone But You, founded Syrn in January with financial backing from Jeff Bezos. She serves as the main face of the brand's campaigns and actively promotes its lingerie and loungewear lines.
