Why do users in the US and other parts of the world pay for the BritBox International streaming service? According to one of the senior executives, this could simply be due to the British flavor of the leak.
“This is clearly an alternative for a group of people,” Rema Sakan, CEO of BritBox International, told Media and Telecoms 2022 & Beyond at a conference hosted by Deloitte and Enders Analysis on Thursday. “That’s…purity, refuge.”
He also named BritBox a “very distinctive brand” in the increasingly crowded streaming industry. After all, while Hollywood giants, tech hubs and niche players compete for subscribers these days, industry experts recently noted that rising inflation and the reopening of many countries’ economies pose new challenges, both monetary and monetary, after the corrosive pandemic. . For the time, at least for some users.
Netflix’s sudden loss of subscribers in the first quarter has also drawn more attention from industry executives and analysts to what makes streaming services sustainable, profitable and persistent over the long term.
On Wednesday, in its Q1 financial update, ITV announced the rise of its BritBox UK streaming service at home and its international version outside the UK, without providing the latest subscriber data. “BritBox International is seeing a good increase in online subscriptions with our plan in the US, Canada, Australia and South Africa and a recent successful launch in the Nordic countries,” the company said.
Source: Hollywood Reporter
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