Skin: Ready for a festival for TikTok creators?

Skin: Ready for a festival for TikTok creators?

A new type of content is coming to the Croisette.

This year, the Cannes Film Festival, which prides itself on being a distinguished showcase for global cinematography, is launching a partnership with the world’s loudest and fastest-growing social media app, TikTok, marking the first official date. of the festival with its digital platform.

forget me – How exactly will this deal unfold? This is an issue that worries many festival veterans, particularly those who have been reprimanded for trying to take selfies on the palace steps. how horrible!

Top 20 TikTok creators from various countries, including the US, have been invited to attend the festival, during which they will film, edit and post an authentic skin experience, TikTok confirmed. hollywood reporter. The names of the creators have not yet been released.

The app also revealed that programming within the app is planned for the festival, which takes place from May 17 to 28. This includes, but is not limited to, the “Lives” series, which the creators will star in the opening ceremony on May 17. Additionally, the 60-minute show combines pre-recorded content with live red carpet moments, where presenters will position themselves for celebrity interviews. The questions (and quizzes) for these chats are inspired by questions from the TikTok community.

To spread local awareness, TikTok launches a national marketing campaign in France. But users around the world can easily find out what it is now by searching the official hashtag #Cannes2022 or a special in-app search center to view popular content on the site.

The above information, released by TikTok, follows an earlier announcement about the international competition on the #TikTokShortFilm app. Designed for experienced and evolving filmmakers, the competition allows users to demonstrate their cinematic skills in creating clips through TikTok’s creative tools and effects, lasting from 30 seconds to 3 minutes, which are researched and selected for trophies .

The Palme d’Or will not be awarded, but festival director Thierry Fremo will be present on May 20th to present the prizes in the Grand Prix, Best Screenplay and Best Editing categories, with cash prizes of €10,000 for the Grand Prix and € 5,000. Euro for the other two categories.

Fremo will not be required to independently select the winner. The jury is made up of President Riti Pan, Franco-Cambodian author, Senegalese director and producer Angel Diabang, French filmmaker Camille Dussellier, Sudanese filmmaker Bass Khalifa and Xabi Lame, best known for his video on TikTok, is the second person. , after Charlie D. ‘Amelio, to reach 100 million followers).

“We are thrilled to partner with TikTok to share the festival’s magic with a larger, more global and more needed audience than ever before,” said Fremo. “With this collaboration, which is part of the desire to diversify the audience, we look forward to sharing the most exciting and inspiring moments of the festival and reintroducing the festival through the eyes of TikTok creators and the (TikTok) community. . ”

For his part, Pan tells THR That he didn’t hesitate to say “yes” as he approached, despite the fact that he himself was never posted on the app. But even he had doubts: “How can we work with this amazing technology to bring new young creators to the movies?” I just want to try So far, I think everything is perfect. If a bug is found, who cares. I made a lot of mistakes before that.”

Source: Hollywood Reporter

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