The urgency of the Cannes Awards season should have been the hood. In the years leading up to the coronavirus pandemic, there was a growing realization in the industry, especially in Hollywood, that the world’s most prestigious film festival simply didn’t matter anymore when it came to winning an Oscar.
But then came the golden palm branch from Oscar winner Bong Joon Ho’s skin. Parasite In 2019, followed by the next Cannes favorites to act in the big Oscar: Danish filmmaker Thomas Winterberg. another round (2021), Nominated for Best Director and Winner of Best International Film; Joachim Trier Comedy-drama the worst person in the world, nominated for Best Screenplay and Best International Film this year; And, above all, the Japanese feeling of sleep, drive my carIt won the Best Screenplay Award at Cannes and received an Academy Award nomination for Best Picture, Best Director and Best Screenplay, and won the Academy Award for Best International Film.
Bottom line: Many Oscars are played at a festival that is likely to see a decrease in prize money. So what happened?
Skin skeptics had compelling reasons for pessimism. As soon as Netflix started spending huge sums of money in pursuit of the Oscars, Cannes was forced to ban all streaming movies from its competition due to strict French distribution rules, unless the producers guaranteed the films would win. . This order was non-existent for Netflix, but it ensured that the Streamer skipped the skin and took Oscar winners like Alfonso Cuarონსn PomegranateIn exchange for the Venice Film Festival.
The 2021 Cannes Film Festival The Worst Person in the World won Oscar nominations for Best Original Screenplay and International Film.
Images Courtesy of Oslo
It was also believed that the placement of the skin on the calendar posed problems. “The Cannes Awards in May and the Oscars in February or March of next year, it’s a very long flight if you don’t come out skinny,” said a veteran of the Veterans Awards campaign. The prestigious film’s release in Venice and Toronto in September will make it much easier to build marketing resources and buzz during the fall-winter awards season. Cannes’ well-known critics (this remains the only festival where bogey is regularly heard following press releases) are also known to scare off studios and independent producers into big-budget, more prestigious titles. commercial (Toronto is an event for them) .
In the face of so many structural factors, why was Can able to manage the growing number of Oscar nominees?
“There is a lack of conversation about the festival’s importance to the international film community,” said Josh Harutyunyan, founder of Divergent PR, an award-winning expert who has worked. drive my car s Parasite. “If you ask almost any great director where they want their movie to be, it’s the skin. It’s still a peak: a festival that makes movies more interesting, challenging and beautiful.”
Other structural changes in the industry have benefited the skin. While Netflix suspended the French event by suspending its films, it also helped the festival make films in languages other than English, expanding its audience. One of the delightful surprises of Netflix’s business model is how it has encouraged viewers of all ages to get used to watching subtitled content before getting involved (Netflix’s most-watched original series is the Korean thriller). squid game).
And the gym itself has been transformed even further. The academy’s subsequent #OscarsSoWhite diversity campaign was the result of a huge increase in the number of its members living outside the United States, from 12% to 25% in 2015, where 75 countries on six continents are now represented.
“The international slant has changed a lot,” said Ryan Werner, CEO of Cinetic Media, who has worked on many of the Oscar-nominated campaigns for Oscar-winning films such as Parasite, another round, Escape s the worst person in the world. “Many of these new international members are filmmakers and filmmakers who have had films in Cannes, so they focus on what works well for the festival and there is a deep connection.
Source: Hollywood Reporter

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.