Cashmere marketing agency promotes five top executives –

Cashmere, a marketing company billed as a “cultural agency,” promoted its top five executives eight months ago after merging with advertising and digital marketing firm Media.Monks.

Vice President of Business Development Cameron Crane has been named Director of Growth, Director of Operations Joey Furutan Director of People and Director of Customer Service Sandy Song Director of Customer Service. In addition, Brian Pins, Head of Public Affairs, is now Senior Vice President, while Director of Group and VIP Strategy Jesse Naisley is Senior Vice President of Cultural Strategy.

“Cultural innovation in marketing is where brands look for thoughtful and free partners to connect with different audiences and create meaning. The Culture. “Kashmir was founded by the creators of culture and this superpower lives on in our DNA, which has led to high demand for our services,” said Rashid Ford, President and Chief Creative Officer of Kashmir. “This group of distinguished executives has been a major driving force for both our customers and our success, and their actions have uniquely positioned Cashmere for the next stage of expansion, with our merger with Media.Monks to create a service fundamentally different. ”. suggest”.

Four of the five executives promoted are long-time members of the Kashmir team: Crane (nine years), Furutan (ten years), Pins (15 years) and Nis (eight years). Song, a 20-year veteran of global agencies, joined last year.

Crane, who helped Cashmere grow clients with its brand and entertainment verticals with clients including Google, Amazon, Meta, Taco Bell and Disney, now leads the agency in business growth, marketing and product and service innovation. He previously worked at lululemon atletica and managed a Power 106 account at Emmis Communications.

Furutan is already overseeing Cashmere’s operations, resource management and departmental stability, and in his new role he will not only lead the agency’s key initiatives and organizational partnerships and innovations, but also strengthen operational integration and discipline with MediaM. Previously, he directed marketing at Spectrum Knowledge and began a career in communications at Nakatomi & Associates.

Over the past year, Song has led innovation and thought leadership for Cashmere and its clients, as well as working on business development and growth. As he continues to introduce best practices and customer service, he will also be a key player in the new Cashmere and Media unit. Monks, the details of which were not disclosed to the agency. His career includes working with DLA, Chiat\Day, TeamOne and 180LA clients including Lexus, LVMH, Del Monte, PepsiCo, Phoenix University and Taco Bell.

As an architect for Cashmere’s PR department (named in the PR News Agency Elite Top 100 in 2022), Pins has worked with clients including Netflix, Amazon, Apple TV+, Disney, Universal Pictures, Coca-Cola, Taco Bell, Google. and Danone. Under the new title, he will continue to expand the agency’s public relations services, especially at the intersection of social media and culture. One of five publicists to win the Women of the Cross Award campaign in the US, she spent the first five years of her career with MySpace Music, 5WPR and The Rogers Group.

Nicely has expanded the Cashmere Cultural Intelligence (CQ) practice, a division of the strategy department that conducts property research and deep cultural immersion for its brand and entertainment clients, including Taco Bell, BMW, Google, HBO, Disney and FX. He will continue to lead the agency’s cultural strategy, primarily exploring how brands can innovate to use technology to reach and grow their audience. In addition to previously working at Dentsu, he also served as editorial director for lifestyle publication Frank151 and founded Puffingtons Golf, a “cannagolf” brand.