NBCUniversal execs point to a Netflix ad at the Upfront Pitch

NBCUniversal executives twirled like peacocks on stage at Radio City Music Hall on Monday morning.

With the beginning of the first face-to-face week of the television industry after 2019, the presenters did not have their competence, especially Netflix (whose name was never mentioned), which has just announced plans to launch a level with publicity at the finals of this year. .

“Obviously, our broad-based, dual-entry platform approach is right for the market,” NBCUniversal CEO Jeff Shell told the audience. “From the beginning of our company’s history, we have been committed to the video advertising business. It is not an extension, but our main business, or pillar. That’s it Our core business. ”

But it was Linda Iacarino, head of ad sales at NBCUniversal, who didn’t hesitate to remind buyers that the last time they pre-ordered, “we told them how Comcast was pushing NBCUniversal into their business when other companies were actually pushing NBCUniversal into their business.” putting pressure on you.” ” A reference that at the time was considered Disney, which debuted Disney+ that year without any advertising.

Now, of course, Disney also plans to release ad-supported D+ levels later this year.

“Over the last couple of years, on top of everything else that’s been going on, you’ve had to do a total overhaul in your advertising and some companies just haven’t been able to meet your needs,” added Yakarino, looking to compete. Just this year I got into the promotional game. “Advertising at these companies might seem like a far-fetched idea, or worse, a new revenue stream idea, but not here. There was always advertising on NBCUniversal Active For our business… Designed for Strengthen Your case. “

Yaccarino’s introduction capped off with flexibility, making NBCU seem to be above their opponent after all the rest of the years. “While the rest of the industry is pushing ahead or trying to force their ads to be delivered to users who never asked for them,” Yakarino said, NBCU has always been in the game.

“Because we know that the future is supported by advertising, and our entire company is already built, from start to finish, to support advertisers,” he added. “So the rest of the industry is going to need the next decade to become Comcast NBCUniversal.”