Candle Media buys social video company ATTN:-

Candle Media buys social video company ATTN:-

Candle Media, led by Kevin Meyer and Tom Stags, was acquired by social media creative company ATTN:.

With the acquisition, Candle will help ATTN: creator of original social media content for Gen Z and Millennial audiences grow its publishing, branding, creative strategy and agency services. ATTN co-founders Matthew Segal and Jarrett Moreno, as well as the company’s current senior management team, will remain after the acquisition.

The deal is expected to close within the next 30 days. The financial terms of the acquisition were not disclosed.

ATTN: You have a deep digital native knowledge of how to stop making noise and reach today’s audience through social media content. “We are delighted to have them join Candle and bring the expertise of their talented team across our brands and franchises,” Meyer and Stags said in a statement.

Blackstone-backed Candle Media also purchased a majority stake in Reese Witherspoon Hello Sunshine. Acquired Faraway Road Productions and acquired a minority interest in Will Smith and Jada Pinkett Smith Media Company, Westbrook Inc.

ATTN: Create original social media content for networks like ABC, NBC, CBS, and Discovery, as well as brands like Hulu, Apple TV, Amazon, and Google. ATTN: I just launched TikTok Studio and am working with social media platform TikTok for Good to launch an account.

ATTN’s mission has always been to use creative and intelligent storytelling to make important issues more accessible to a mass audience. “Collaborating with Candle and its growing team of talented creators will allow us to continue this mission in a whole new way, accelerate our growth and reach more people with what we create,” said Segal and Moreno.

Source: Hollywood Reporter

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