The Cave of the Dragon: Commercial shows how the characterization of the characters would be in real life

A landmark in pop culture, The Dragon’s Cave (1983) made children happy with weekly broadcasts on TV Globo. The animation shows the story of Eric, Bobby, Presto, Hank, Diana and Sheila, who board a roller coaster and end up lost in a magical world, full of impressive (and dangerous) creatures who board a roller coaster and end up lost in a magical world.

With a striking narrative and captivating characters, those who followed the animation know very well that the cartoon, launched in the 1980s and successful between the 1990s and 2000s in Brazil, never had an end. Although there is no concrete explanation, a commercial manages to instigate fantasy fans.

The commercial in question was released by Renault and aimed at the Renault Kwid Outsider car, launched in 2019 in the automotive market.

At approximately two minutes, it features Presto, Sheila, Hank, Diana, Eric and Bobby on their latest adventure in search of a way to get back home – and to solve the problems, the upgraded vehicle appears, piloted by none other than Dungeon Master.

“Our intention was to look for something creative, out of the ordinary. We did some interviews with our target audience and arrived at ‘Dragon’s Cave’, explained Federico Goyret, marketing director, in an interview with UOL Carros in 2019.

the footage

Goyret also explained about the welcoming process, which took place in Argentina at a well-known tourist spot.

“There were four days of shooting in Argentina, including a famous tourist spot in Salta called Cafayate, close to the border with Bolivia. We could even have shot most of the images in studios and used special effects, but we chose real locations. For us the most important thing was to select the cast in order to follow the characteristics of each character”.