Gold House Honors Michelle Yoh, Announces Partnership With SeeHer At First Gold Gala

“Science tells us that women outnumber men. But even with the extra time, we still have a lot of work to do,” said Michelle Yeo, speaking at the SeeHer Awards at the inaugural Golden House on Saturday night. “If you’re trying to have a baby after age 35, science tells us it’s a geriatric pregnancy. Before Men Start Living,” here the screen icon cast an amused look at her hapless hosts, led by John M. Chu and Destin Daniel Creton and producer Jonathan Wang – “Women are already starting geriatric Part of their lives. Seems hard to be fair, right? Get on your knees, boys.”

Only the construction legend of Yeoh could convert the cinematographers behind Hollywood’s three biggest hits. crazy rich asian, Shang-chi and the Legend of the Ten Seals s everything everywhere at the same time – Do what they did with the approval of more than 500 clairvoyants from the islands of Asia Pacific.

Yeoh, who also co-starred with Mindy Kaling in the Gold House A100 Legend Gala, SeeHer was honored for her role-playing and outreach mission to help accurately portray women and girls in media and advertising. . To support this effort, SeeHer has published a series of #WriteHerRight textbooks to help participants and other storytellers examine entire female characters, as well as potential blind spots and stereotypes. In addition to general resources, SeeHer has also partnered with OWN and NBCUniversal Telemundo to publish specific textbooks for Black women and Latino characters, respectively.

SeeHer has now partnered with Gold House for the fourth API-focused #WriteHerRight guide for female characters, due out later this year.

“Storytellers have the power and responsibility to authenticate their audience,” said SeeHer President Janine Shaw Collins, who introduced the association at the gala. “This guide will help differentiated women and girls in different AAPI communities to see themselves and their limitless potential. “I am very proud to be working with Gold House on this initiative.”

Paramount, which created SeeHer PSA, which manages its network portfolio, and AMC Networks will participate in the development of the guide as media partners. “At AMC Networks, we thought it was very difficult to see what you couldn’t see,” said Aisha Thomas Petit, Director of Humanities and Diversity. That’s why we’re ready to use our platforms to empower stories and storytellers that authentically reflect different life experiences, and why we’re so proud to partner with SeeHer and Gold House to develop resources that promote greater authenticity and a presence. more representative. of AAPI women and community girls”.

The SeeHer partnership was just one of several initiatives announced for the Gold House Rush Celebration in downtown Los Angeles, which also included:

• June 25 Unity March on Washington, D.C. : API leaders collaborate with Asian Americans Advancing Justice, APIAVote and more than a dozen other activist organizations to express API support and solidarity for socioeconomic and cultural equality and racial justice among other underprivileged populations.
• Golden Storybook: With the support of established partners including The Walt Disney Co., Gold House has published a guide based on half a decade of experience in consulting with studios and production companies on authentic imagery of the project development API. Its resource center also includes additional efforts such as Gold House’s SeeHer partnership and its partnership with Procter & Gamble on the importance of Asian names, as well as Define American’s media guide on immigration narratives.
• Gold House Business Network: After launching a $30 million venture fund, Gold House has now created a car for its members to invest in and pursue board and consulting roles in API-based startups.

“What we see and hear changes what we believe, which has a direct impact on who we can become,” said Rose Ian, Gold House’s director of marketing. “Projecting authentic and affirmative portraits of the AAPI community, especially women, on large and small screens, screenplays and books, soundtracks and playlists is one of the most important and critical steps in helping the world we live in improve the world we live in. one in which we live”