Prime Video makes an announcement that doesn’t please subscribers
After Netflix and Disney+, the Prime Video streaming platform, which broadcasts the series in particular The Lord of the Ringshas just announced (via Expiration) that advertisements would soon appear in subscriptions.
In early 2024, the basic subscription (currently €6.99 in France) will become an ad-supported subscription in the US, UK, Germany and Canada, followed during the year by France, Italy, Spain, Mexico and Australia. To get rid of these advertisements you will therefore have to add 2.99 euros per month to the basic subscription, which will then increase to 8.99 euros.
“Limited” advertising?
For the moment, no precise information has been provided in this regard the frequency of advertisementsAmazon limited itself to specifying that they will be “limited” and that the goal is to have “significantly fewer than linear television and other streaming providers”.
According to Amazon, adding advertising will allow the company to do this continue its investments in content and increase this investment over time.
Once frowned upon by streaming platforms, the subscription model associated with advertising has become the norm. With Amazon Prime adopting ads on all its contentsafter Netflix and Disney+ introduced tiers with advertising, Apple TV+ remains (for the moment) the only major streaming platform to opt for a pure subscription model.
A model that works?
If the arrival of subscriptions with advertising does not only make subscribers happy, it is clear that the model has succeeded at Netflix, the first to launch it. Thus, last July, the streaming giant, before recording a strong increase in the number of subscribers in the United Statesof which a good part opted for the essential subscription with adverts (23%).
In France, Netflix is still the streaming platform with the most subscribers (11 million households), followed by Prime Video (7 million) and then Disney+ (4 million).
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
