Vivian Tum, the creator of Financial Content, better known as @yourrichbff on TikTok and Instagram, has signed up for the WME.
The developer used his previous experience as a trader at JP Morgan and sales partner at BuzzFeed in a new career, offering users financial education tips on social media and calling himself the internet’s “best friend”. Since then, Tum has grown his followers to 1.4 million on TikTok and has partnered with Nasdaq, Google, Lululemon, Meta and Rent the Runway.
WME will work with Tu to expand its business into areas such as television, podcasts, books and brand partnerships. He joins other TikTok creators who have signed to WME, including Christina “Tinx” Najari, Michael Le (aka Just Maiko), Sisi Sheridan, Edison Ray, Chase Hudson, William White and Taylor Cassidy.
Based in New York, Tu continues to represent the UNCMMN and HJTH.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
