Barbenheimer: the success of Barbie AND Oppenheimer
Barbenheimer was undoubtedly the event of this year 2023. In essence, a simple “cause” of the film release calendar that put in theaters at the same time Oppenheimer AND Barbie (July 19 in France).
The public who finds a way to contrast the two films on several points (one is very colourful, pop, carried forward by Margot Robbie smileswhen the other is dark, partly black and white, carried by a Cillian Murphy with a dark look), Barbenheimer’s contraction was found, and moviegoers had a field day even before the films were released.
Warner Bros. and Universal did not have to provide promotion alone, as numerous diversions allowed them to create enthusiasm around the two productions. AS this trailer created via AI and mixing the two films. Without forgetting some very nice posters.
Finally, the game Barbie against Oppenheimer it will have been useful for both films. Oppenheimer it became the biggest hit in history for a biopic and nearly reached $1 billion in global box office receipts. While Barbie became Warner Bros.’ biggest hit. with over $1.340 billion in revenue.
Martin Scorsese appreciated “the combination”
So no losers enter Barbie AND Oppenheimer and a captivated audience. Among the enthusiasts of this phenomenon we find Barbenheimer boss Martin Scorsese. The director, whose film The Assassins of the Flower Moon is about to be released in theaters, spoke to The Hindustan Times saying he was happy with this explosion of box office receipts during the summer, obtained by the combination of these two yet so different films.
I think the combination of Oppenheimer and Barbie was something special. It seems to be, and I hate this word, the perfect storm. It happened at the right time. And the most important thing is that people came to the cinema. And I think that’s wonderful.
Without commenting on the quality of the films (he has not seen them), Martin Scorsese emphasizes above all the fact that two such opposite works could have worked so well, being beneficial to each other. In fact, many spectators enjoyed saying that they would go to see the two films one after the other, simply by changing their clothes to adapt to the atmosphere.
Hope in cinema
And for Martin Scorsese, who has so often been critical of Marvel films that generally fail at the box office, there is therefore hope for cinema. Thus cinema manages to propose something different than what has been done in the last twenty years, aiming once again at recent blockbusters.
The way the films fit together is perfect. A film with such entertainment value, just with bright colors, and a film with such severity and force, and about the danger of the end of our civilization, you couldn’t have more opposite films working together. This gives hope for the birth of a different cinema, different from that produced in the last twenty years, apart from the excellent work done in independent cinema.
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
