Netflix: from DVD rental to streaming
Netflix, now recognized as the world leader in streaming, was not always this digital giant. In the beginning, the company had a very different approach to content distribution. Founded in 1997 by Reed Hastings and Marc Randolph, the business started as a mail order DVD rental service.
Customers chose the films or series they wanted to watch on the site and then the DVDs were sent by post.
Once viewed, customers returned the DVDs in a pre-paid envelope. This business model has allowed Netflix to stand out in a market dominated by traditional video rental stores..
In 1998, the brand with the red logo launched its DVD rental and sales site, and in 1999 the company introduced a subscription model offering unlimited DVD rentals for a fixed monthly price.
This innovative model quickly gained popularity and Netflix became a major player in the movie rental industry.
Beetlejuice and True Grit in legend
However, as technologies and consumer habits have evolved, Netflix has had to adapt. On September 29, 2023, the company marked the end of an era by sending his latest DVD before closing the house rental service.
In 1998, the first DVD shipped by Netflix was a copy of Cockroach juice by Tim Burton released ten years earlier. On September 29th we learned (via The Hollywood journalist) That the latest DVD sent by Netflix it was a copy of the film True courage of 2011, directed by Joel and Ethan Coen.
This symbolic gesture it marks not only the end of Netflix’s DVD rental service, but also the company’s complete transition to the digital and streaming it has dominated for more than 15 years.
To pay homage to this era of DVD rentals, Netflix released a video titled Long live the era of the red envelope :
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
