Pinterest and Tastemade have signed a multi-year content deal under which the food and lifestyle company runs 50 new shows, events and live programming for the social platform.
Programming under the multibillion-dollar deal will begin later this year and through 2023, the companies said in a statement on Tuesday. The new shows, produced in at least eight languages, will be available exclusively on Pinterest and will feature top Pinterest and Tastemade creators in the US, Latin America, Europe and the Pacific.
Tastemade will also host private events for Pinterest and Tastemade creators at its studios in Los Angeles, London, Tokyo, Jakarta, Mumbai, São Paulo and Buenos Aires.
The deal between the two companies is the first major deal overseen by Malik Ducard since he joined Pinterest in October from YouTube, where he last served as vice president content partner for a video giant. (axios He first announced the deal on Tuesday.)
“As one of our largest video partners globally, I’ve been very impressed with Tastemade’s platform expansion, consistent delivery of engaging content and value creation on Pinterest,” said Ducard, Pinterest’s chief content officer, in a statement. “This is a natural extension of our existing partnership as we increase our content and developer efforts on Pinterest, and I’m excited to build even better things to inspire pinners in more languages around the world.”
Tastemade with Pinterest will also expand its focus on beauty, fashion, fitness, parenting and pets, as well as being well established in the food and travel industry.
“The biggest trends in media right now are video, creators and live streaming, and this association applies to all three globally,” said Larry Fitzgibbon, co-founder and CEO of Tastemade. “We have a long history of Pinterest audience engagement and are excited to bring even more Pinners from inspiration to sales through video stories.
Source: Hollywood Reporter
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