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Behind the Prime Video Originals numbers –

ONEMazon was among the first players on the streaming scene, making his original series debut in 2013, just months after its release on Netflix. house of cards. Over the next nine years, though, it won’t be easy to strategize behind the programming on the tech giant’s Prime Video streaming service. Prime Video doesn’t have the same programming power as Netflix, nor does it have the same franchise as legacy streaming studios (and their IP repositories). But where it lacks the movie and TV titles it has had for decades, the company has moved from an online book seller to fit a series of bestselling novels.

In fact, the top three Prime Video original series over the past two years or so, as measured by Nielsen: Richter, the wheel of time s Children (Season 2) – Based on the books. show how the forestWhich completed its seven seasons on Prime in 2021 and Jack Ryan They also have a best selling font.

And, of course, Amazon Studios, which he runs. Jennifer SalkeA big bet was made on one of the most famous novel series of the last century: JRR Tolkienyea Lord of the Rings. people Series, The Lord of the Rings: Rings of Power, The premiere is scheduled for September. One could be an encouraging sign of very expensive power rings: Numbers the wheel of time. The first season received approximately 4.9 billion airtime minutes in the United States by the end of 2021 (and a few weeks later, when it remained in the Nielsen Top 10 for original broadcasts).

Nonetheless, RichterEstablished read boy Novels, is Prime Video’s most successful series in the Nielsen streaming ratings era, with 5.76 billion views in six weeks in the rating service’s top 10. From January 31st to February 6th. the second season Children – what is the source Gart Ennis s Darik RobertsonComic book: 4.8 billion minutes accumulated in six weeks, which is behind the wheel of time. (Amazon says its recent season 3 debut had a better debut than its 2020 season 2 debut, though, as is often the case with streamers, it doesn’t have much supporting data.)

Behind these three is the most successful show on the platform, not based on pre-existing IP, the Nazi thriller hunters. The show debuted in February 2020 and had 4.58 billion minutes in the first six weeks of its launch (the show is a few months ahead of Nielsen’s weekly rating).

amy dear Amazing Mrs. Miesel These four are a little late. The show’s fourth season premiered in February and had a seven-week runtime in the top ten of just under 3.4 billion minutes. go up It is the only Prime Video half-hour comedy to reach the Nielsen Top 10 in the past two years; Its first season in May 2020 had 1.85 billion minutes in six weeks of airing, but the second season only spent two weeks on the chart in April, when it reached 800 million minutes. (All series obviously continue to watch after dropping out of the top 10, but due to the lack of more detailed data, it’s impossible to quantify.)

The best Prime Video series of recent years showcases an eclectic mix of tones and styles, as well as a variety of launch strategies. The platform does not obey any of the templates. Richter, hunters and the two seasons go up Following the Bing model, they released entire seasons at once. Children s the wheel of time The premiere consisted of three episodes, followed by weekly releases of the remaining seasons. After the first premieres of its first three seasons, Amazing Mrs. Miesel Changed to premiere two episodes a week for four weeks – shows copied by Prime’s jose brolin– Directed by a supernatural western outer scope (1.72 billion minutes in its time in the top ten).

The variety of release models suggests that there is no one-size-fits-all approach to streaming success, a fact that has also been proven by other platforms. Netflix sticks strongly to its model (at least according to the script), while Marvel and Disney+ war of the galaxies Shows can maintain strong engagement with weekly episode premieres.

power rings The weekly release will follow when it debuts in September. Amazon is likely betting that the hype for the series will be strong enough to draw in viewers week after week. This is an expensive bet – power rings It is one of the most expensive series ever installed. However, there is evidence from the shows that have surfaced over the past couple of years that it might work.

Source: Nielsen

The story first appeared in the June 15 issue of The Gossipify. Click here to subscribe.

Source: Hollywood Reporter

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